The Global Wellness Summit will focus on the future of wellness in travel and hospitality, highlighting market growth and emerging trends at its upcoming conference in Dubai from November 18 to 21, 2025.

The Global Wellness Summit, scheduled to take place in Dubai from November 18 to 21, 2025, will explore the future of wellness in travel and hospitality. The event will bring together executives from major wellness travel companies, investors, academics, and government tourism leaders to discuss the evolving $830 billion wellness tourism market.

Research from the Global Wellness Institute indicates that the wellness tourism sector experienced approximately 30% growth in 2023, with projections suggesting the market will reach $1.35 trillion by 2028. The summit will address shifting consumer preferences and emerging ideas within the wellness tourism space.

Key topics include the increasing demand for medical-wellness and longevity destinations, along with a growing interest in mental and emotional wellness, nature, spirituality, and planetary health. The summit will feature discussions on the future of the $19 billion Middle East wellness tourism market, which has seen significant growth at an annual rate of 12% from 2019 to 2023.

A panel of leaders from European medical-wellness longevity destinations will discuss the region’s approach to longevity and health. The summit will also address the convergence of longevity, hospitality, and new wellness concepts, with discussions led by hospitality entrepreneurs and executives from preventative diagnostics companies.

In addition to longevity-focused discussions, the summit will explore other aspects of wellness travel, including the importance of emotional and planet-focused destinations. Presentations will cover topics such as the integration of spirituality in wellness travel and the role of nature and indigenous heritage in the Middle East’s wellness tourism future.

The event will also examine the broader impact of wellness on the travel and hospitality industries, addressing challenges such as societal shifts, talent shortages, and new technologies. The Global Wellness Institute will release its 2025 Global Wellness Economy Monitor, providing new data on the growth of wellness tourism, spa, and thermal/mineral springs markets.

The summit will be held at the Mandarin Oriental Downtown Dubai, with a complete list of speakers available on the Global Wellness Summit website. Registration for the event is currently open.