Giannis Antetokounmpo, a basketball star and one-time NBA champion enjoying for the Milwaukee Bucks, has launched his first function manufacturing firm ‘Inconceivable Media’. The agency can also be set to debut its first manufacturing, titled ‘Giannis: The Marvellous Journey’, a documentary that may premiere on Amazon Prime on February nineteenth 2024.
The 2-time NBA MVP, born to Nigerian immigrants in Greece, served because the producer for his 2022 Disney+ biopic ‘Rise,’ directed by Akin Omotosho, a UK-based Nigerian director. Antetokounmpo attracts inspiration from the movie’s success, increasing past a documentary about himself and venturing into the leisure enterprise.
The one-hour, 48-minute documentary was produced by Inconceivable Media, the corporate co-founded by Antetokounmpo and ESPN basketball analyst Jay Williams, who’s serving as the corporate’s chairman.
Antetokounmpo mentioned his expertise with “Rise,” for which he served as an govt producer, didn’t set off his ambition to discovered a media firm—that had already been in place—however “it inspired us that this was the proper path,” he mentioned.
“It units the tone for us,” Antetokounmpo, who was born to Nigerian immigrants in Athens, Greece, mentioned of the Prime documentary, by way of e mail. “It’s a really private story that I’m excited to share with the world. You’ll see me in every little thing Inconceivable does. And the Amazon documentary tells the story that’s the basis for all of this.”
Jonathan Stern, the CEO of ‘Inconceivable Media’, instructed reporters that Antetokounmpo is the inventive filter for the corporate, along with his enter a significant mechanism for making certain Inconceivable is making inventive decisions and pursuing initiatives which are constant along with his model and private values.
He additionally mentioned Williams, the corporate’s chairman, performs a key function as a facilitator throughout the business due to his deep relationships with athletes, celebrities, manufacturing firms and distributors.
“Giannis” represents the corporate’s vital accomplishment, alongside numerous smaller initiatives like a Nike documentary, a business for the Greece-based vitality firm Protergia that includes Antetokounmpo shot in Greek, and “The Flagmakers,” a 35-minute documentary in partnership with Nationwide Geographic. The Emmy-winning documentary narrates the story of immigrant staff at Eder Flag Manufacturing in Wisconsin.