FL Leisure completes Banijay rebrand after Q1 development

Betclic Everest Group proprietor FL Leisure has accomplished its rebrand to Banijay Group and in addition printed its outcomes for Q1, revealing its gaming division drove income up year-on-year.

The Banijay title just isn’t a brand new idea for the group. In Could 2022, Betclic introduced it was to go public with television production business Banijay to create FL Leisure.

Switching to the Banijay model, the group says, displays ambitions to be the European chief within the world leisure area.

Banijay Group will comprise: Banijay Leisure, its content material manufacturing and distribution enterprise previously referred to as Banijay; Banijay Reside, beforehand Banijay Occasions; and Banijay Gaming, regrouping its on-line sports activities betting and gaming actions.

Betclic and Guess-at-home will retain the manufacturers and function with out change. Guess-at-home published its Q1 results individually yesterday (15 Could).

From a monetary reporting perspective, Banijay will proceed to report throughout two segments. These comprise content material manufacturing and distribution, protecting Banijay Leisure and Banijay Reside, and on-line sports activities betting and gaming with Banijay Gaming.

“This strategic rebranding displays the complementary nature of our current actions and underlines our ambition as an built-in and diversified Leisure chief,” Banijay CEO François Riahi mentioned.

“Banijay Group gathers an unimaginable quantity of expertise, dedicated to create ardour, emotion and to conceive entertaining experiences for most of the people globally.”

Gaming drives development at Banijay in Q1

Alongside the rebrand, the group has reported its first quarterly outcomes beneath the Banijay title. For Q1, group income was 11.2% larger at €1.00bn (£858.7m/$1.09bn).

Setting out its outcomes, the enterprise instantly highlights the affect of the Banijay Gaming division. Right here, income jumped 31.9% year-on-year to €321.5m.

Inside this phase, sportsbook income rose by 25.5% to €246.8m. On-line on line casino income was additionally up 67.0% to €51.2m, poker 24.5% to €18.9m and turf 45.3% to €4.6m. This, Banijay mentioned, was resulting from a continued execution of the group’s technique, targeted on person expertise.

Common month-to-month distinctive energetic gamers elevated 24.0%, regardless of Q1 2023 benefiting from the Fifa World Cup on the finish of 2022.

By way of geographical efficiency, Banijay mentioned it continued to strengthen its positions in its core markets and moved into new territories. It notes Ivory Coast as a specific success, saying throughout the soccer Africa Cup of Nations in January and February, the Betclic app was downloaded 127,000 occasions.

Linking in with this, Banijay says 99% of all gaming and betting income got here from domestically regulated markets in March 2024.

As for the Banijay Leisure and Banijay Reside companies, these collectively generated €679.7m in income in Q1, up 3.5%.

Adjusted web revenue edges as much as €73.4m

Trying on the group as a complete, prices had been larger throughout a number of areas. The primary outgoing was exterior bills, which elevated 15.8% to €566.3m.

After additionally accounting for finance prices, pre-tax revenue was €32.6m, an increase of 73.0%. Banijay paid €13.9m in tax, that means a web revenue of €18.7m, up 122.3% year-on-year.

Nonetheless, when it comes to adjusted web revenue, this was solely 4.5% larger at €73.4m. This determine was adjusted to account for sure elements corresponding to restructuring prices and different monetary prices.

As for adjusted EBITDA, this climbed 13.3% year-on-year to €163.7m.