During its third-quarter earnings call, Expedia Group detailed priorities for its OpenAI partnership and its plans for artificial intelligence (AI) moving forward.

Last month, OpenAI launched apps within ChatGPT, with brand Expedia and competitor Booking.com as two of its first partners.

When asked about Expedia Group’s strategic approach to this partnership and how it is creating a seamless booking experience for travelers, CEO Ariane Gorin highlighted two main priorities.

“One is all the work on answer engine optimization and making sure that not only are our brands showing up when people are having conversations but also that the content that’s showing up accurately reflects the strong value propositions of our brands,” Gorin said.

“The second is these direct integrations that then drive traffic back to us. And as [with] anything we do, it’s critical that the travelers have a good and seamless experience when they get handed over to us … It’s a fast-moving space. I think this is an area where it’s really important to be on your front foot, getting learnings, experimenting, because a few months down the road, it may look different than it does right now.”

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