Afrigather Jumia Nigeria has appointed former Jumia Ghana CEO, Sunil Natraj, to move the e-commerce enterprise.
Massimiliano Spalazzi, CEO of outstanding e-commerce enterprise Jumia Nigeria shall be stepping down in December 2023 after working with Jumia Group for 11 years. Spalazzi, certainly one of Jumia’s pioneer staff, shall be changed by Sunil Natraj, Jumia Ghana’s CEO, who was appointed final 12 months. Natraj will begin in his new function in January 2024.
Natraj’s appointment was introduced by Francis Dufay, the CEO of Jumia Group, at a media parley that was held in the present day in Yaba, Lagos, Nigeria.
“Jumia needs to be a Nigerian firm and never a Lagos firm. We need to proceed what Spalazzi began,” Natraj stated on the occasion.
He shared that Jumia plans to develop to extra Nigerian cities.
Akure and Ilorin are two cities Jumia is contemplating. The e-commerce agency can be eyeing cities on the way in which to Ibadan, Warri and Benin within the first quarter of 2024.
The broad plan is to construct a community that may cowl the nation in entirety.
“We’re concentrating on cities with a inhabitants of greater than 20,000 folks,” Dufay stated. He defined that increasing on this method has labored for just a few nations in Ghana, Cote d’Ivoire and Senegal. For him, Nigeria is Jumia’s largest market. The CEO stated the corporate has had its personal justifiable share of challenges. A part of these challenges concerned the reduction of its workforce in the fourth quarter of 2022, and chopping its advertising budgets by 73% in Q3 2023. The group additionally moved away from a give attention to delivering low-ticket objects.
