Elon Musk says Apple has ‘absolutely resumed’ promoting on Twitter following assembly with Tim Cook dinner

Elon Musk mentioned Apple Inc. has “absolutely resumed” promoting on Twitter Inc., additional de-escalating a brewing battle between two of the world’s most influential tech corporations. 

Musk made the feedback throughout a Twitter Areas dialog on Saturday, including that Apple is the most important advertiser on the social media community. The billionaire, who didn’t elaborate additional on Apple, spoke for greater than two hours from his non-public airplane throughout the chat, which had greater than 90,000 listeners. 

Amazon.com Inc. can be planning to renew promoting on Twitter, Platformer News reported in a tweet, with out saying the place it obtained the data. 

Apple and Amazon didn’t instantly reply to requests for remark, each despatched exterior regular working hours. 

Amazon can be planning to renew promoting on Twitter at about $100m a yr pending some safety tweaks to the corporate’s advertisements platform, per a supply conversant in the state of affairs. https://t.co/VWQJX4HZEp

— Zoë Schiffer (@ZoeSchiffer) December 4, 2022

Musk tries patching issues up with Apple, different advertisers

Musk blasted Apple final week, saying the maker of iPhones and Mac computer systems had largely stopped promoting on Twitter and had threatened to withhold the positioning from its App Retailer. In taking purpose at Apple, Musk risked a battle with the world’s most dear firm and a high advertiser at a time when different corporations had been pulling their promoting from Twitter.

Musk subsequently met with Apple Chief Govt Officer Tim Cook dinner and mentioned the 2 had a “good dialog” and “resolved the misunderstanding about Twitter doubtlessly being faraway from the App Retailer.” Musk mentioned Cook dinner was “clear that Apple by no means thought-about doing so.”

Only a notice to thank advertisers for returning to Twitter

— Elon Musk (@elonmusk) December 4, 2022

Since Musk’s takeover, a string of corporations have suspended promoting on Twitter, together with General Mills Inc. and Pfizer Inc. On Saturday, Musk posted a tweet thanking advertisers for returning to Twitter.

Twitter’s new strategy for verifying accounts had additionally allowed trolls to impersonate main manufacturers. Musk mentioned that he hopes to revive the corporate’s verification program within the subsequent week after it had been paused to take care of imposers.

—With help from Mark Gurman

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