ECOWAS Commerce Promotion Organisations employees schooled on commerce promotion instruments

The capacity of front-line management staff from ECOWAS Member States is being built to enable them to assist export-ready corporations.

This may allow them to take part in commerce promotion occasions resembling commerce missions, commerce reveals, inward commerce missions, and Enterprise-to-Enterprise (B2Bs) occasions.

Dr Ezra Yakusak, President of the ECOWAS Trade Promotion Organisations (TPO) Network, stated that building the capacity of the front-line management staff also seeks to create an opportunity to strengthen the collaboration among member states and build regional value chains.

He famous that regional commerce flows wanted to be improved, significantly via fostering higher participation of regional companies throughout worth chains.

Dr Yakusak who can also be the Government Director/Chief Government Officer of the Nigerian Nationwide Export Promotion Council (NEPC) made the assertion at a workshop organised in Abuja, Nigeria by the ECOWAS Fee, below the West Africa Competitiveness Programme (WACOMP).

The workshop, organised in collaboration with the Worldwide Commerce Centre (ITC) and the European Union (EU) targeted on enterprise creation methodology and commerce promotion from January 23 to 27, 2023 an announcement obtainable to the Ghana Information Company in Tema said.

The workshop was also to improve the skills and knowledge of the participants, to better coordinate and manage trade promotion occasions in addition to arrange an analysis mechanism, post-event actions, and be taught from worldwide greatest practices.

Mr Kolawole Sofola, the Appearing Director of Commerce ECOWAS Fee talking on behalf of Mrs. Massandje Toure-Litse, the ECOWAS Commissioner answerable for Financial Affairs and Agriculture highlighted the significance of selling commerce utilizing the correct devices.

Mr Sofola stated: “By studying other ways of supporting export prepared corporations, Member States could be higher positioned to serve the curiosity of the area and contribute to wealth creation,”

He expressed hope that the information gained by the commerce specialists from the coaching will higher equip them to arrange commerce festivals and occasions and promote made-in-West Africa branded merchandise.

Mr Frank Okafor, a Consultant of the EU reiterated the dedication of the Union to help TPO actions via WACOM, including that the workshop offers a possibility to search out areas of collaboration and synergy among the many Member States.

Mr Ben Mohamed Imamo, ITC’s Senior Programme Officer, welcomed the dedication and help of the ECOWAS Fee, the regional companion, and the EU which is the funding companion.

He harassed that the coaching would help the contributors to higher perceive modern instruments within the discipline of commerce resembling enterprise matching instruments.

Supply: Ghanaweb