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Easter 2025: have the bells spoiled the French resort business?

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Easter weekend is a key second for the resort business, a real indicator of the well being of the sector earlier than the beginning of the excessive season. In 2025, this strategic weekend took on a particular dimension because it coincided with the varsity holidays, amplifying the inflow of travellers. For hoteliers, it was a golden alternative to see their efficiency take off. So, was the hunt for patrons an excellent one for French hoteliers?

As yearly, Reserving.com reveals the locations most favored by French vacationers in the course of the Easter weekend. This yr, the calendar labored out in such a manner that the lengthy weekend coincided with the spring break throughout all faculty zones. This was certain to spice up the resort efficiency of the locations in query.

So, which locations had been most looked for by the French this yr? The 2025 rating is basically much like that of 2024, with a couple of small adjustments. Montpellier disappears from the highest 10, whereas Biarritz makes a exceptional entry, touchdown in seventh place.

Whereas Paris retains its first place, Marseille drops a rank, leaving second place to Good. Just like the capital, Lyon stays steady and retains its 4th place, however this time it’s adopted by Annecy, changing Bordeaux.

An outperforming prime three

Week-end de Pâques 2025 par Hospitality ON 

If these cities led the search traits, what about their resort efficiency? In accordance with knowledge from MKG Vacation spot, Good boasts a barely greater occupancy charge than Paris (82.2% vs 82%), demonstrating its dynamism throughout this prolonged weekend. Marseille is considerably behind with a complete occupancy charge of 76.2%.

Nonetheless, all these cities noticed enhancements on this indicator in comparison with final yr, with will increase of +3.1 factors for Good, +5.6 factors for Marseille, and +7 factors for Paris. The numerous progress in Paris may be partly defined by the avoidance impact final yr as a result of preparations for the Olympic and Paralympic Video games.

However on the pricing entrance, it’s Good that exhibits the best common value enhance (+21.3%), adopted by Marseille (+12.8%), whereas Paris will increase by “solely” +5%. With very excessive demand and a extra restricted resort stock than the Metropolis of Gentle, it’s not stunning to see the common costs in Good skyrocket like this.

In consequence, each…

MKG Consulting

MKG Consulting

MKG Consulting

Press / Analysis & Research / Occasions / Coaching

  • MKG Consulting
    Paris

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Booking.com

Booking.com

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