Stanley Oduah, the co-founder and group COO, Routelink Group, has disclosed that Communications Platforms as a Service (CPaaS) permits companies to work together in real-time, and in most well-liked buyer’s channel to make the expertise easy, personalised, and frustration-free.

Oduah made this recognized throughout a latest webinar organised by the tech agency offering native assist crew for CPaaS providers in Nigeria, with the theme, “Reworking Enterprise Communication – How CPaaS Can Improve Buyer Expertise.”

As prospects proceed to count on quicker, extra personalised, and handy communication, Oduah stated CPaaS has helped companies meet these expectations simply, and has been a serious shift in enterprise communication.

“As a cloud platform, CPaaS permits companies so as to add communication options—like voice calls, SMS, WhatsApp, and video—immediately into their very own apps and providers with out having to construct every little thing from scratch,” Oduah stated.

In accordance with him, CPaaS additionally permits companies to automate many buyer interactions like reminders, FAQs, easy assist requests to scale back buyer assist prices, utilizing messaging bots or automated workflows which cut back the necessity for big name facilities.

Oduah stated that CPaaS can ship communication over Voice, WhatsApp Enterprise, Webchat, RCS (Wealthy Communication Companies), video calls, and e mail making it doable for companies to satisfy prospects the place they like.

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In accordance with him, the webinar was designed to assist companies join higher, quicker and smarter with prospects. He additional disclosed that Routelink additionally provided a free Proof of Idea (POC) for the primary three corporations that reached out to it after the webinar as an incentive, to allow them expertise CPaaS firsthand earlier than making a full dedication.

“CPaaS is designed to combine seamlessly with CRMs like Salesforce, Microsoft Dynamics, Zoho, HubSpot, and even custom-built options. It enhances companies’ present programs by including communication capabilities with out disrupting their workflows.”

Alok Maurya, director, merchandise and innovation, Globe Teleservices, whereas commenting on the simplicity of deploying CPaaS into an organization’s present programs, disclosed that CPaaS safety is built-in from the bottom up.

“With APIs, CPaaS matches into your present infrastructure. You don’t have to throw something away—you merely improve what you have already got. And with Routelink’s native assist, companies get guided setup and coaching,” Maurya stated.