Afrigather Topline
As CNN trails opponents Fox Information and MSNBC in rankings and faces lowering revenue projections, new president Chris Licht is switching up the community’s schedule and promoting income streams to compete—right here’s a take a look at how CNN stacks up.
Signage is seen at CNN middle in Atlanta.
Key Details
CNN introduced Thursday its schedule main as much as the midterm elections, shifting Jake Tapper into prime time at 9 p.m.; Alisyn Camerota and Laura Coates taking on from 10 p.m. to midnight on CNN Tonight; and Don Lemon internet hosting the ten p.m. slot till October 7, then shifting to morning programming, with Licht saying, “We’ll advance and broaden on that protection, creating one thing complimentary and compelling in primetime.”
In August, Fox Information had 9 of the highest ten cable information exhibits throughout all broadcast occasions; the preferred cable information present was Fox’s The 5, which airs weekdays at 5 p.m. and acquired a median of three.39 million common viewers.
MSNBC had the No. 5 most-watched cable information program throughout all broadcast occasions, Rachel Maddow Tonight, with 2.27 million common viewers.
Probably the most-watched CNN present, Anderson Cooper 360, was the No. 25 most-watched cable information program throughout all broadcast occasions, with 950,000 common viewers.
Throughout prime time in August, Fox averaged 2.34 million viewers, MSNBC averaged 1.29 million viewers, and CNN averaged 733,000 viewers.
S&P World Market Intelligence projected CNN’s 2022 earnings will likely be $956.8 million, the primary time since 2016 it’s dipped beneath $1 billion, the New York Times reported final month.
Huge Quantity
$628.3 million. That was CNN’s projected web promoting income in 2020, in comparison with Fox’s $1.19 billion and MSNBC’s $676.8 million, in accordance with Pew Research Center.
Prime 10 Cable Information Prime Time Reveals
In August 2022, in accordance with Nielsen.
- Fox Information, Tucker Carlson Tonight (8 p.m.), 3.31 million common viewers
- Fox Information, Hannity (9 p.m.), 2.91 million common viewers
- MSNBC, The Rachel Maddow Present (9 p.m.), 2.72 million common viewers
- Fox Information, The Ingraham Angle (10 p.m.), 2.48 million common viewers
- MSNBC, Final Phrase With Lawrence O’Donnell (10 p.m.), 1.68 million common viewers
- MSNBC, MSNBC Prime (9 p.m.), 1.56 million common viewers
- MSNBC, Alex Wagner Tonight (9 p.m.), 1.55 million common viewers
- MSNBC, All In With Chris Hayes (8 p.m.) 1.44 million common viewers
- CNN, Anderson Cooper 360 (8 p.m.), 950,000 common viewers
- CNN, CNN Tonight (9 p.m.) 726,000 common viewers
Key Background
Final yr was the second most-watched yr in CNN’s historical past. Nevertheless, all three main cable information networks skilled a rankings plummet in 2021 in comparison with 2020, after rankings skyrocketed in the course of the Trump Administration in what’s been dubbed the Trump Bump. CNN reached a 40-year viewership excessive in November 2020. Earlier this yr, CNN’s mum or dad firm, Warner Media, merged with Discovery to turn out to be Warner Bros. Discovery. Weeks after the merger was accomplished, CNN’s newly launched streaming service CNN+ was shut down. Licht, who took over as CNN’s president in Might, has made a number of high-profile modifications to the cable information community since. Brian Stelter, who hosted the long-running media section Dependable Sources, introduced in August that his present was canceled and that he was leaving CNN. Chris Wallace, who left Fox earlier this yr for CNN, introduced in Might his speak present will air on each CNN and HBO Max, after his headlining CNN+ present was canned with the streaming service earlier this yr. Chef Alison Roman, whose CNN+ cooking present additionally fell by way of, will debut on the CNN airways this fall. Licht informed staff at his first city corridor to not take note of rankings, and has introduced on govt Chris Marlin to convey new income streams to the corporate, like a brand new promoting take care of Microsoft, in accordance with the Instances.
Additional Studying
CNN In 2021: Goodbye To The Trump Bump, Plus A Top Anchor Fired, Ratings Highlights, And More (Forbes)
A CNN Insider Sets The Record Straight On The New Chris Licht Era At The Network (Forbes)
Chris Wallace Leaves Fox News After 18 Years—And Joins CNN+ (Forbes)
CNN+ Will Shut Down After Only One Month Of Service (Forbes)
