Chowdeck, a Nigerian YC-backed meals supply platform, may contemplate increasing to South Africa, Kenya, and Ivory Coast.
“We’re nonetheless figuring issues out, however we’re these international locations as a result of they’ve a mature market. Particularly South Africa,” Kennedy Offor, gross sales lead at Chowdeck, mentioned on the sidelines of Moonshot by TechCabal on Thursday.
The meals supply markets in South Africa, Kenya, and Côte d’Ivoire are bustling with gamers. In South Africa, there’s Mr D Meals, a Takealot Group subsidiary, Uber Eats, Zulzi, and others. In Kenya, Chowdeck will compete with Glovo and Bolt Meals. Glovo and Uber Eats are additionally in Côte d’Ivoire.
Chowdeck, which just lately celebrated reaching a million registered customers, makes 40,000 deliveries each day. Nonetheless, 70% of them come from Lagos State.
Whereas the corporate has built-in different verticals like grocery supply, drugs purchasing, promoting, and last-mile logistics to broaden its choices on its app, increasing to different international locations with the same client dynamic like Lagos gives development alternatives.
Till the worldwide growth, Chowdeck will proceed working to extend the variety of eating places in its community by including new ones and supporting current companions to open shops in new areas.
“By opening shops nearer to locations the place the information reveals frequent orders come, we’re making certain that meals will get to individuals quicker and at a extra reasonably priced fee,” Offor mentioned. “We have now helped smaller companies [in Lagos] open such new shops.”
For restaurant aggregators like Chowdeck to scale orders, eating places with excessive patronage should be well-distributed. So the corporate has additionally doubled down on partnerships with quick-service restaurant chains. In August 2024, it signed an unique partnership with Rooster Republic, which has almost 100 shops within the nation. The corporate just lately labored with Rooster Republic to launch a brand new meals product. Chowdeck can also be seeking to help its growth into new states.
“We work out methods to assist them develop as a lot as we are able to, whether or not it’s a fast supply, whether or not it’s the quantity of information we’re in a position to give them when it comes to the place orders are coming and whatnot,” he mentioned.
Offor believes a symbiotic relationship with these eating places is a certain path for the corporate’s development. This looks as if an working philosophy that can match proper in wherever their growth takes them.