Afrigather On September 6, the restaurant model is dropping its inaugural costume assortment that includes a Chipotle serviette, fork, water cup, burrito, and to-go bag, accessible solely at SpiritHalloween.com and choose Spirit Halloween retail areas
Chipotle Mexican Grill (NYSE: CMG) as we speak introduced a brand new costume assortment in collaboration with Spirit Halloween, North America’s largest Halloween retailer, impressed by well-liked memes on each manufacturers’ social channels. Chipotle is the primary model to create meme-inspired costumes with Spirit Halloween.
Chipotle’s Costume Assortment’s Origin Story
One of many nice fashionable traditions of Halloween is social media customers creating their very own distinctive costume concepts, that includes the long-lasting Spirit Halloween costume bag. Two years in the past, Chipotle hopped on the viral pattern and posted a fictional “Chipotle Fork” bodysuit (see right here). The model adopted up with a “Chipotle Serviette” costume idea (see right here), leading to over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming as much as reawaken these two memorable memes and convey them to life together with three solely new seems for Halloween. The primary official Chipotle costumes are bought individually and vary in measurement from grownup small to XL. Every bodysuit retails for $39.99 within the U.S. and Canada.
“Our well-liked Halloween custom, Boorito, started with a burrito-themed costume contest and now we’re taking it to the following stage with the launch of our first-ever costume assortment in collaboration with Spirit Halloween,” stated Chris Brandt, Chief Model Officer at Chipotle. “Along with these bodysuits, we shall be treating followers to a scarily nice provide subsequent month.”
Beginning September 6, the five-costume assortment shall be accessible solely on www.spirithalloween.com for patrons within the U.S. and Canada and at choose Spirit Halloween retail areas in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York, whereas provides final.
- Chipotle Fork
- https://www.spirithalloween.com/product/273888.uts
- Chipotle Serviette
- https://www.spirithalloween.com/product/273913.uts
- Chipotle Water Cup
- https://www.spirithalloween.com/product/273889.uts
- Chipotle Burrito
- https://www.spirithalloween.com/product/273914.uts
- Chipotle To-Go Bag
- https://www.spirithalloween.com/product/273916.uts
“We’re no strangers to memes at Spirit Halloween. 12 months after 12 months, we’re blown away by the fervour and creativity we see from followers sharing their tackle well-liked Spirit Halloween memes – and we’re past thrilled to be teaming up with Chipotle to convey a few of these creations to life,” added Kym Sarkos, Government Vice President at Spirit Halloween.
Followers’ Obsession with Chipotle’s Meme Merchandise
This isn’t the primary time Chipotle has turned on-line dialog into an actual product. In August 2022, the model launched a limited-edition lemonade-scented soy candle designed to seem like a Chipotle water cup. Some Chipotle followers have been recognized to “unintentionally” fill their complimentary water cups with lemonade on the restaurant’s beverage stations. In response to many fan social posts on the subject, Chipotle has acknowledged these “accidents” in a sequence of tweets through the years (examples right here, right here, and right here) and even printed an outline of the Chipotle water cup candle on X in December of 2019.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a greater world by serving responsibly sourced, classically-cooked, actual meals with healthful elements with out synthetic colours, flavors or preservatives. There are over 3,500 eating places as of June 30, 2024, in america, Canada, the United Kingdom, France, Germany, and Kuwait and it’s the solely restaurant firm of its measurement that owns and operates all its eating places in North America and Europe. Chipotle is ranked on the Fortune 500 and is acknowledged on Fortune’s Most Admired Firms 2024 listing and Time Journal’s Most Influential Firms. With over 120,000 staff captivated with offering an important visitor expertise, Chipotle is a longtime chief and innovator within the meals business. Chipotle is dedicated to creating its meals extra accessible to everybody whereas persevering with to be a model with a demonstrated goal because it leads the best way in digital, expertise and sustainable enterprise practices. For extra data or to position an order on-line, go to www.chipotle.com.
ABOUT SPIRIT HALLOWEEN
Spirit Halloween is the biggest Halloween retailer in North America. With 1,525 seasonal areas in strip facilities and malls throughout North America, Spirit is the one-stop vacation spot for all issues Halloween. For greater than 4 a long time, Spirit has created immersive and interactive experiences for customers, full with a singular and huge assortment of costumes and equipment for infants, toddlers, kids, ‘tweens, teenagers, and adults, together with unique décor and animatronics you gained’t discover anyplace else. For extra data, please go to www.SpiritHalloween.com.
SOURCE Chipotle Mexican Grill
