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Customized dark-themed Onesheet for Tate McRae, a part of the Onesheet 2.0 rollout.
Acquired by Chartmetric in 2022, Onesheet is now zeroing in on superior customization choices, privateness sharing, and analytics. With improved dashboard navigation and file group options, Onesheet 2.0 additionally gives the much-asked-for performance that helps personal Spotify hyperlinks and customized widgets.
Chartmetric’s Onesheet is a instrument for the music business that permits the creation of data-backed artist summaries — or EPKs — in seconds. At its core, Onesheet is tailor-made to serve particular music information insights related to focused objectives — backed by Chartmetric’s robust datasets. Now, as Chartmetric releases Onesheet 2.0, we take a look at the newest updates to those dynamically updating one-sheet summaries.
As background, Andreas Katsambas, President and COO of Chartmetric, sat down with DMN to present us a better look at how the ‘outward going through a part of its dataset’ — Onesheet — brings worth to artists, managers, labels — in addition to the decision-makers finally receiving these one-sheets.
For artists and managers, these resumes are fast to create and pull information from Spotify and the net to streamline workflows. And for decision-makers on the receiving finish of those one-sheets, one look on the insights is sufficient to unearth the extra expansive image required to make knowledgeable choices.
Taking it one step additional, decision-makers can set standardized fields and necessities for the one-sheets coming their means and take cost of their worthwhile time and assets — rapidly sifting via hundreds of artist profiles to pick the perfect suits.
Talking to DMN as soon as once more, Katsambas highlighted how the newest Onesheet 2.0 resolves points and pains for artists and managers whereas providing labels the flexibility to create one thing ‘thrilling.’
Of the varied new options, the platform launched a ‘darkish’ theme for artist Onesheets. It’s going to quickly enable additional customization of background coloration, font coloration and elegance, alongside a ‘mild’ theme. Furthermore, customers can at the moment customise their Onesheet URL title through sheet settings.
With Onesheet 2.0, customers can rename a number of one-sheets to focus on distinctive decision-makers.
As a typical, Onesheet 1.0 generated a random set of numbers for every URL. This numerical auto-generation made the sheets distinctive, although a number of Onesheet hyperlinks in an e mail didn’t show figuring out traits. 2.0 solves this drawback by permitting artists and managers so as to add phrases or phrases to Onesheet URLs.
“You may rename any Onesheet URL. Whenever you copy-paste the hyperlink, the artist’s title will be on the finish of the URL, which helps you retain issues organized and know which one-sheet you’re clicking for,” says Katsambas.
For Onesheet, it’s all about effectivity. Customers can rename a number of one-sheets to focus on distinctive decision-makers. For instance, customizing Onesheet URLs as drake, drake-radio, drake-spotify, or drake-rollingstone would assist rapidly determine which one is supposed to go the place.
Onesheet has additionally added the performance to assist personal SoundCloud hyperlinks, the flexibility to customise the demo observe within the Spotify widget, and upgraded privateness sharing. Artists can now additionally export all the Onesheet as a PDF.
“If an artist’s SoundCloud hyperlink had been set in personal, it wouldn’t play on our web site, so we fastened that. That was an enormous one,” Katsambas says.
Talking about making a customized Spotify widget, Katsambas says it’s going to show the preferred present observe embedded by the artist.
With safer sharing capabilities, artists can set their sheets to ‘Personal’ and share them with choose people. Katsambas explains, “You may take any Onesheet, add customers through their e mail, sort a selected message, and every receiver positive aspects a novel entry hyperlink solely they’ll view.”
2.0’s improved analytics permits customers to see which receivers clicked on the hyperlink to view the Onesheet, how steadily they accessed it, and when. “It provides you full analytics of the individuals you ship it to, who was capable of view it,” reveals Katsambas.
Improved analytics reveal how steadily a receiver considered the Onesheet, and when.
One other key level, artists’ managers juggling lots of of one-sheets discovered it ‘difficult to arrange.’ So, Onesheet improved file group capabilities by division, style, or different requirement.
Katsambas says there’s one other, extra important cause Onesheet 2.0 now facilitates the creation of extremely organized folders. “Transferring ahead, if you’re going to have firms giving entry to all their staff, they’ll have the ability to management who sees which folder. So now, it’s like a drive,” he mentioned.
Does Onesheet have extra updates and broader customization choices within the pipeline? Katsambas says sure.
Administration companies and labels will quickly have the ability to substitute the time period ‘Onesheet’ with their variants — corresponding to firm data — anyplace on the one-sheet.
Katsambas explains that the replace gives the flexibility to ‘model’ Onesheets — for artists and labels alike — and explains, “You may change the Onesheet brand along with your firm brand, and have the flexibility to make use of your personal subdomain, say www.universal.club. You may substitute something that claims ‘Onesheet.’”
Different enterprise options within the works embody the creation of a number of Onesheets on the fly — merely import a CSV and generate 100 abruptly.
Katsambas says Onesheet is underutilized, and it at the moment gives functionalities that would equip labels with a big aggressive benefit.
For instance, labels might construct personalized Onesheets for Grammy nomination consideration blasts. “Make it compelling as an alternative of placing the artist’s title subsequent to their nomination. Perhaps make it a bit extra thrilling,” he says.
Onesheet supplies options far past simply the creation of artist resumes for decision-makers. When it launched, the ‘dwelling resume’ already provided integration with main platforms like Songkick to sync stay exhibits and tour dates. Customers may also embed movies, pictures, and hyperlinks from YouTube, Audiomack, Soundcloud, and others.
Given Chartmetrics’s observe file of data-powered insights, analytics, and privateness options, it’s attention-grabbing to discover how Onesheet will proceed incorporating new concepts, developments, and even label requests to raise its choices.
In September, Chartmetric performed an in-house research on Onesheet customers to find revealing insights about their geographical location, style of music, and profession stage.
Of the hundreds of Onesheet summaries initiated this yr, greater than half had been created within the US, adopted by the UK, Canada, Australia, Germany, Brazil, Japan, and Mexico. The highest 5 genres of these artists had been Pop, Hip-hop/Rap, R&B/Soul, Rock, and Digital. 34% of those that generated Onesheets had been on the ‘creating’ stage of their profession, 18% had been mainstream, and 16% had been undiscovered.
