WEBWIRE – Tuesday, January 30, 2024
Calvin Klein immediately introduces the second installment of its Spring 2024 marketing campaign starring actor and musician Idris Elba styled in Calvin Klein menswear for his first marketing campaign with the model.
Shot by Mert Alas, the menswear marketing campaign sees Idris in Calvin Kleins most refined Spring kinds. In outerwear, the Traditional Trench Coat, Seersucker Full Zip Shirt Jacket and Sateen Bomber Jackets elevated supplies provide a complicated tackle simple on a regular basis layering choices. New slim suiting introduces a chic, polished silhouette in tailor-made wool, sateen and cotton fabrications. The Spring 2024 menswear collections light-weight outerwear, fashionable tailoring and premium mens attire channel Calvin Kleins signature daring, easy minimalism.
The marketing campaign and assortment launch immediately, January 30, on calvinklein.com. Idriss marketing campaign will roll out on @calvinklein social channels all through the week, and pictures will seem on premium out-of-home placements across the globe.
The Spring 2024 seasonal marketing campaign continues to discover the world of Calvin Klein, highlighting dynamic expertise in standalone vignettes that highlight their individuality, unlock their confidence and reveal the complete Calvin Klein way of life. The following installment drops quickly.
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