Afrigather Dubai, – Branded residences, one of many fastest-growing sectors in hospitality, will take heart stage at FHS World (30 September to 2 October), with a devoted, full-day convention led by one of many sector’s main innovators Accor One Residing.
Debuting at FHS World on 2 October, The Branded Residences Discussion board will function workshops and convention classes exploring the sector’s speedy development within the Center East and internationally. The occasion will look at key subjects associated to the event and operation of branded residences, together with worth creation alternatives, the rising array of branding choices out there to builders, the rising pattern in the direction of standalone branded communities, and the arrival of non-traditional gamers comparable to luxurious automotive and vogue manufacturers within the sector. Sustainability methods, authorized structuring, design and gross sales & advertising case research are additionally on the sturdy agenda, together with the exploration of sector-related subjects together with co-working ideas, the evolution of shared residing and the speedy development of personal golf equipment as locations to work.
In response to Savills Residential Growth Consultancy, the branded residences sector has grown by 160 per cent globally over the past decade. By the tip of 2023, there have been roughly 1,300 tasks around the globe, with lodge branded residences accounting for 82 per cent of them.
Savills information additionally exhibits that the Center East – which is quickly rising as a worldwide hub for the sector – at present has 45,000 residential items in 200 branded developments throughout 80 manufacturers. With a staggering 500 per cent enhance in branded residences within the final decade – from 10 in 2014 to 50 in 2023 with one other 50 within the pipeline – Dubai is essentially the most lively market worldwide and now rivals Miami, New York and London as a world chief in branded residential growth. Saudi Arabia can also be seeing vital development, with a 65 per cent surge in its branded growth pipeline between 2022 and 2023.
Analysis by World Branded Residences (GBR), a number one consultancy for the sector, exhibits that america, the place branded residences first began, represents 36 per cent of present tasks however solely 18 per cent of developments within the pipeline, highlighting the extent of worldwide development.
The Center East and Africa at present accounts for 19 per cent of the worldwide branded residences present and pipeline mission community; Europe represents 16 per cent; Asia Pacific 22 per cent and The Americas 43 per cent. The world’s prime places for branded residences are Dubai, Miami, New York, London, Phuket, Sao Paolo, Los Cabos, Istanbul, Bangkok and Cairo, in response to GBR.
We’re delighted so as to add this new and unique convention to FHS World. Considered one of a bunch of recent options and sights at our 2024 occasion, The Branded Residences Discussion board will convey collectively an elite group of trade professionals and innovators to take a deep dive into the sector’s development, evolution and seeming infinite funding alternatives. We’re proud to companion with Accor One Residing – a worldwide chief on this area – to discover the significance of branded residences to our trade as we speak, and the way the sector can be a key driver sooner or later success of the hospitality trade on a neighborhood, regional and international scale. Jonathan Worsley, Chairman of The Bench, organiser of FHS
Launched in 2023 and bringing collectively 25 years of branded residences experience, Accor One Residing is trade first 360-degree platform targeted on the event, design and operation of mixed-use tasks and branded home-owner communities. With tasks in 34 nations around the globe, it at present operates practically 50 branded residential communities serving over 7,000 householders, with greater than 110 new tasks beneath growth.
Accor One Residing is proud to be on the forefront of all issues branded residences at FHS World. Success in branded residences requires specialised experience throughout a number of disciplines. The Branded Residences Discussion board by Accor One Residing is a trailblazing occasion that can convey collectively key gamers and choice makers from throughout the sector, together with residential builders who’ve delivered profitable tasks, knowledgeable attorneys, branding and communication corporations, architects and main inside designers.
With a historical past in branded residing courting again greater than 20 years, manufacturers like Fairmont and Raffles have helped to pioneer the class and as we speak Accor One Residing is a key differentiator that’s driving ahead our momentum. Given such robust demand for modern branded residential options, we imagine that now we have solely simply begun to faucet into the potential by way of serving to our companions develop and function branded residences alongside the lodges that anchor mixed-use developments.
Accor is proud to personal and operates 4 of the seven international hospitality manufacturers that return 100 years or extra – Orient Categorical, Raffles, Fairmont, and Pullman. These time-tested, world-renowned manufacturers proceed to supply alternatives for us to broaden with residences in markets around the globe. From a house purchaser perspective, the manufacturers lend super enchantment, status and reinforce confidence. In the meantime, our thrilling way of life manufacturers inside the Ennismore collective – allow us to achieve new psychographics and demographics who may not have beforehand thought of a branded residence. These challenger and innovator manufacturers are driving enchantment amongst new generations of house owners, proving the chance to place ahead a variety of compelling branding options that resonate with as we speak’s numerous vary of homebuyers. As our Group’s branded residences portfolio continues to develop, there are additionally thrilling alternatives for different Accor manufacturers like Sofitel, MGallery and Emblems. Jeff Tisdall, Chief Enterprise Officer, Accor One Residing and World Head of Combined-Use
FHS World is the main gathering for hospitality buyers, so it’s a pure step to incorporate this unique occasion for these creating, working or exploring branded residences. The Branded Residences Discussion board is a key alternative for buyers to delve into points and tendencies, comparable to rental packages, authorized construction, gross sales and advertising and design. Rico Picenoni, Head of Savills World Residential Consultancy
The Branded Residences Discussion board by Accor One Residing is a crucial alternative for the trade to assemble and focus on this ever-expanding sector. Curiosity is now really international and standalone branded growth exercise is accelerating, creating much more alternatives. On the identical time, thrilling new manufacturers and partnerships are rising. Merely put, buyers have loads to contemplate and share in the case of branded residences. Riyan Itani, Founding father of World Branded Residences
Branded residences – details and figures:
Supply: Savills:
- The branded residential sector has grown greater than 160 per cent over the past decade, evolving from completely lodge branded at first to a panoply of non-hotel manufacturers (predominantly vogue, design and automotive) as we speak
- As of late 2023, there have been roughly 1,300 branded residential tasks globally, of which c.1,050 (82 per cent) are lodge branded residences. There are additionally over 200 manufacturers actively licensed for branded residences
- Three of the main lodge operators within the branded residential area – Accor, 4 Seasons and Marriott – mixed signify 43 per cent of all lodge branded residences worldwide. The worldwide common value premium for branded residences is 30 per cent, with mature international cities recording round 24 per cent, rising cities 52 per cent and resorts 32 per cent
Over the previous decade, Dubai has emerged because the world’s branded residential capital, and is anticipated to appreciate greater than 1,200% development from 10 tasks in 2014 to greater than 130 by 2030.
Supply: World Branded Residences:
- America, the place branded residences first began, represents 36 per cent of present tasks however simply 18 per cent of pipeline branded residences, which exhibits the extent of the worldwide development
- MEA accounts for 19 per cent of the worldwide branded residences community and pipeline tasks. Europe represents 16 per cent; Asia Pacific 22 per cent and The Americas 43 per cent
- The world’s prime places for branded residences are Dubai, Miami, New York, London, Phuket, Sao Paolo, Los Cabos, Istanbul, Bangkok and Cairo
- Standalone branded residential tasks have surged in development lately, and now signify greater than 15 per cent of all branded residences globally, and 30 to 40 per cent of annual signings for lodge operators most lively within the trade,
Registrations at the moment are open for The Branded Residences Discussion board. Click on right here to buy a cross.
Get full particulars and register for FHS World at https://www.futurehospitality.com/world.
About The Bench
The Benchhas established a legacy for delivering world-leading funding boards and conferences in Europe, Africa, the Center East, and Latin America. The important thing precept behind these platforms has remained “dealmaking’. Reworking the way in which enterprise join, Bench has developed a status for creating modern and high-impact assembly areas for the trade.
For over 20 years – authorities leaders, tourism ministries, international journey & tourism associations, the world’s most influential hospitality manufacturers, lodge homeowners & buyers, famend restaurant teams, airways & aviation authorities, vacation spot builders, asset managers, monetary teams and consultants – have been collaborating in The Bench’s occasions for his or her respective targets. These embrace AHIC, AHIF, FHS, AHF, IDEEA, AviaDev and RENEW –the place trade gamers showcase their manufacturers, place themselves as thought leaders or innovators, and join with the appropriate alternatives and data.
Study extra on thebench.com
About FHS World
Dates: 30 September – 2 October 2024
Location: Madinat Jumeirah, Dubai, UAE
Sponsors:
Jumeirah as Host Sponsor; Italia Hospitality, Maldives Fund Administration Company, Moroccan Company for Tourism Growth-SMIT and Sri Lanka Tourism Growth Authority as Nation Pavilion Sponsors; Aseer Growth Authority, Hilton, NEOM, New Murabba, Radisson Resort Group and Taiba Investments as Platinum sponsors; Accor, Membership Med, IHG Lodges & Resorts, Marriott Worldwide, Millennium Lodges and Resorts, Minor Lodges, Pink Sea World and Rotana Lodges and Resorts as Emerald Sponsors; Motion Lodges, Adyen, Aleph Hospitality, ARC Worldwide Design Consultants, Ark Folks Options, AtkinsRealis, Barriere Group, CBRE, Colliers, Compass Mission Consulting, Dusit Worldwide, Elaf Group, Emaar Hospitality Group, Enterprise Greece, HVS, Hyatt, IHCL, JLL, JT+Companions, Kearney, Knight Frank, LEVA Lodges, Livit Consulting & Design, Louvre Lodges Group, Prologic First, PwC, Quo, Rikas Hospitality Group, roboSculptor, Rove Lodges, Sharjah Funding and Growth Authority (Shurooq), Sommet Training, The Ascott Restricted, TUI Lodges & Resorts, United Hospitality Administration, Unox and Wyndham Lodges & Resorts as Gold Sponsors; Aldar, Conran Enterprise Group, COREcruitment, EHL, H World Worldwide, Shaza Lodges, STR, Time Lodges and Valor Hospitality Companions as Silver Sponsors; SOHO Hospitality as Gold Sponsor – Restaurant Make investments; Forsite Inventive as Information Accomplice – Restaurant Make investments; Lokalee as Begin-up Exhibitor; Lock Inventory & Barrel as After Social gathering Host; BE WTR as Water Station Sponsor; Thoughtful Group, HAMA, Sustainable Hospitality Problem, The Emirates Academy of Hospitality Administration, The Emirates Culinary Guild, UAE Eating places Group, UN Tourism and World Sustainable Hospitality Alliance as Supporters.
Anne Bleeker
In2 Consulting
+971 56 603 0886
The Bench
