A preferred Christian TV preacher has condemned Woolworths’ Satisfaction initiative, which has continued to courtroom controversy amongst consumers.
The retailer just lately revealed its marketing campaign supporting the LGBTQ group through the month of June.
That includes clothes and merchandise, the vary is available in shops and on-line.
‘BOYCOTT WOOLWORTHS’ SAYS TV PREACHER
Final week, Woolworths launched its Satisfaction marketing campaign to consumers in keeping with the month of Satisfaction, which celebrates the LGBTQ group.
In contrast to earlier years, the retailer turned off feedback on their social media platforms, more likely to curb criticism and homophobic feedback from the general public.
On Fb, Christian preacher Errol Naidoo, who presents the exhibits Salt & Mild and Watchmen on the Wall on TBN Africa, shared his scathing views of the marketing campaign.
Naidoo – who can also be the founding father of South Africa’s Household Coverage Institute – posted: “Woolworths seems to be the one retailer pushing LGBTQ ‘Satisfaction’ indoctrination on its consumers, together with youngsters”.
He continued: “‘Satisfaction’ month and the damaging anti-family ideology it promotes have largely been discredited world wide. Woolworths sees no contradiction in selling Father’s Day and the sexual rights ideology that makes marriage and the household out of date – of their shops”.
The ordained minister added: “Boycott Woolworths within the month of June. Don’t assist sexual indoctrination”.
Woolworths look like the one retailer pushing LGBTQ “delight” indoctrination on its consumers together with youngsters….
Posted by Errol Naidoo on Friday 6 June 2025
Naidoo’s feedback come as many different social media customers have condemned the marketing campaign and threatened to boycott the shops.
PROUD ALLIES
Whereas many companies have skipped Satisfaction campaigns this 12 months out of concern of public backlash and monetary repercussions, Woolworths has continued to face agency with the LGBTQ group as proud allies.
Nonetheless, the corporate has scaled again its in-store shows and turned off its social media feedback. It has additionally shunned talking out on its controversial stance.
Final 12 months, the retailer acknowledged that the marketing campaign inspired the general public to “personal, specific, and rejoice their id.”
It added: “Our Satisfaction marketing campaign is a part of the Woolworths Inclusive Justice Initiative – appearing towards discrimination and marginalisation.”
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