California-born model broadens beverage choices together with geographic growth
Identified for its progressive menu and high-quality choices, the model debuted ready-to-drink canned vitality drinks and handcrafted blended vitality drinks, accessible in any respect 24 Higher Buzz areas. Every of the crisp, refreshing drinks comprises 110 mg of caffeine, about the identical quantity as a cup of brewed espresso.
Following its profitable growth into Arizona earlier this yr, Higher Buzz continues to capitalize on its recognition and buyer demand. This newest product innovation marks the model’s foray into the vitality drink market, catering to a rising section of customers searching for caffeinated alternate options to perk up their day.
Prospects can get pleasure from six new Buzz Power drink choices:
Handcrafted Combined Drinks (24-oz):
- Burstin’ Blue Raspberry: A pleasant mix of blue raspberry, coconut and lime, topped with popping sweet
- All the time Sunny Citrus: A refreshing mixture of blood orange and vanilla, topped with vanilla chilly foam
- Prickly in Pink Mojito: A vibrant prickly pear mojito, topped with lime and mint leaves
Prepared-to-Drink Cans (12-oz):
- Authentic: A crisp and invigorating pick-me-up
- Berry Pomegranate: A candy and tangy mixture of ripe berries and wealthy pomegranate
- Fruit Blast: A vibrant mixture of tropical and citrus fruit flavors
The trend-setting espresso model examined its vitality drinks earlier this yr in its new Phoenix location. They’ve been successful with company, with Burstin’ Blue Raspberry reigning because the top-selling taste.
“We acquired nice suggestions from our company in Phoenix about our Buzz Power drinks,” mentioned Amanda Cameron, VP of Advertising and marketing at Higher Buzz. “Increasing these choices brandwide permits us to share these new, thrilling flavors with all our company so everybody can strive a brand new Buzz this summer season.”
Extra product line extensions are within the works for rollout later within the yr, that includes new flavors, sugar-free drinks, further ready-to-drink drinks and extra.
Higher Buzz Espresso Roasters, which began as a four-wheel espresso cart, has grown right into a beloved model with 24 areas throughout California and Arizona. The current growth into the Grand Canyon State highlights the corporate’s technique to enter new markets whereas sustaining its core values of high quality and innovation. Arizona was chosen on account of its proximity to California and the present buyer base aware of the model.
About Higher Buzz Espresso Roasters
Based in 2002 as a craft espresso cart by two school college students, Higher Buzz Espresso Roasters is dedicated to offering top-quality espresso in a enjoyable, pleasant ambiance. The model emphasizes freshness, with espresso roasted and delivered weekly to its cafes. Licensed as an natural roaster by CCOF, Higher Buzz prioritizes sourcing Honest Commerce and Rainforest Alliance coffees. Every location affords a variety of handcrafted drinks, made-to-order meals objects and recent pastries, with standard choices just like the Horchata Iced Latte and the “Greatest Drink Ever.” The corporate’s mission is encapsulated in its slogan: LIFE’S BETTER BUZZED®.
For extra info, go to BetterBuzzCoffee.com or observe on Facebook or Instagram.
Contact:
Betsy DeMik
Champion
214-500-1132
bdemik@championmgt.com