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IAB PlayFronts takeaways: Sport advertising has arrived — and brands are taking part in have faith shut-up

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April 7, 2022

Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium. Though in-game advertising companies are confident…

General News

Media Briefing: Publishers rail against opening up their first-occasion records in a post-cookie world

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April 7, 2022

In this week’s Media Briefing, senior media editor Tim Peterson covers one of the biggest talking points during last week’s Digiday Publishing Summit. Data protection The key hits: Publishers are wary of cookie-replacing identifiers replicating…

General News

The Change Desk’s supply-direction optimization efforts portend possible disruption ahead

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April 7, 2022

The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks…

General News

‘Tear broader’: Supergoop is aiming to increase tag consciousness, procure in front of latest audiences with OOH, print and Twitch

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April 7, 2022

Supergoop wants to expand its target demographic beyond “mindful millennials,” to get more people to buy and wear its sunscreen. To do so, the company is expanding its advertising mix with more traditional mediums like…

World News

Nigeria needs wealth creators; no longer sharers: Peter Obi

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April 6, 2022

Thursday, April 7, 2022 Former Anambra State governor, Peter Obi (Photo Credit: Twitter) Former Governor of Anambra State, Peter Obi, says Nigeria now needs wealth creators, not wealth sharers. Mr Obi spoke with reporters shortly…

World News

COVID-19: FG lifts curfew, birthday party restrictions

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April 6, 2022

Thursday, April 7, 2022 Boss Mustapha The federal government on Wednesday lifted the restrictions on social gatherings, travels and midnight curfew with immediate effect. The restrictions were imposed by the government in 2020 to curb…

General News

Go to Hendersonville, NC

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April 6, 2022

Pull up a seat and stay awhile in charming Hendersonville, NC In the Blue Ridge Mountains of North Carolina, good food and warm hospitality are traditions locals hold dear and graciously extend to visitors. No…

World News

We’re launching Ikengaonline to salvage the South-East

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April 6, 2022

“As long as my Ikenga is active, I can wrestle in the land of the spirits” – Igbo proverb. In precolonial Nigeria, the Igbo administrative unit was some sort of a quasi-democratic republican system of…

World News

FLASH: Buhari redeploys Abdullahi to ambiance ministry

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April 6, 2022

Thursday, April 7, 2022 Mohammed Abdullahi [Photo Credit: Wikipedia] President Muhammadu Buhari has approved the immediate re-deployment of Mohammed Abdullahi as the new Minister of Environment, with effect from 6 April, 2022. The Secretary to…

World News

Jonathan mourns officers killed in auto wreck

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April 6, 2022

Thursday, April 7, 2022 Former Nigerian President, Goodluck Jonathan [Photo Credit: Facebook] JONATHAN MOURNS TWO POLICE OFFICERS KILLED IN AUTO CRASH Former President Dr. Goodluck Ebele Jonathan has expressed deep sadness over the unfortunate tragic…

Entertainment

LYRICS: Pepenazi – Jabo

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April 6, 2022

We present to you the official lyrics for ‘Jabo’, a groovy record performed by talented Nigerian musician, Pepenazi. This is to enable our cherished visitors sing along.Tee Mode on the beatOya put on your dancing…

Entertainment

Moment Davido Angrily Signaled to A Fan To Cease Recording Him Whereas Eating, Explore

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April 6, 2022

A fan who was secretly filming top music star Davido was stopped in his tracks after the musician spotted him on time and took the necessary action.The multiple award-winning star and proud father of three…