Workplace well-being brand Life Factory has unveiled a new visual identity by Gardiner Richardson, centred around a bold, upbeat 'thumbs up' symbol designed to cut through the noise of the crowded health and well-being space. The rebrand aims to reposition Life Factory as a confident, compassionate alternative to the tech-heavy aesthetic dominating the sector, putting

London's Air Ambulance Charity has revealed a bold new identity by FORM Brands Studio, designed to help the organisation deepen its connection with the public and boost vital fundraising efforts. Rooted in the idea of 'Propelling Promise', the rebrand strikes a balance between the high-intensity nature of emergency response and the warmth and hope that

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