SINGAPORE, Dec 13, 2024 – (ACN Newswire) – Between December 4-6, the Asia Video Trade Affiliation (AVIA) closed off 2024 with three days of high-level conferences and conferences, masking Piracy, Coverage, the annual OTT Summit alongside the promoting Upfront Showcases from main streamers and publishers and the Annual Normal Assembly. The conferences introduced collectively over 300 worldwide and regional business executives.
Piracy Over The Prime hosted by Normal Supervisor of the Coalition Towards Piracy (CAP), Matthew Cheetham on 4thDecember noticed a sequence of full of life discussions with BBC Studios, beIN Sports activities, Meta, Malaysia’s Ministry of Home Commerce and Value of Residing (MDTCL), NHK (Japan Broadcasting Company), Premier League, and TikTok, revolving round content material safety, piracy tendencies, enforcement options and unique insights into what to anticipate in 2025. Key takeaways from these discussions highlighted the urgency of deeper collaboration between authorities, business and intermediaries to clamp down on dangerous actors.
The annual AVIA Coverage Roundtable held behind closed doorways and beneath Chatham Home Guidelines noticed a really excessive variety of regulators from throughout the area engaged in dialog with business in regards to the challenges and alternatives each face.
The AVIA OTT Summit on fifth December this 12 months turned to the world of promoting highlighting transformative tendencies and actionable insights for advertisers and media homeowners throughout the area. Kicking off the primary session, Dhivya T, Lead Analyst – Head of Content material & Platform Insights, Media Companions Asia (MPA), emphasised the rising shift to Related TV (CTV) as conventional TV viewership declines, pushed by its customized, measurable enchantment. CTV penetration is surging throughout APAC, with Japan and Korea anticipated to succeed in 80-85% energetic family penetration, and rising markets like Thailand and Indonesia exceeding 50%. Whereas user-generated content material (UGC) dominates cellular platforms like YouTube and TikTok in Southeast Asia, premium streaming choices like SVOD and Freemium retain important scale. The Premium AVOD market in APAC (excluding China) is forecasted to develop at a 25% CAGR to over USD 8 billion over the following 5 years, with BVOD and SVOD as key drivers. Dhivya concluded by highlighting the rising alternatives within the Premium AVOD class and the plain dominance of YouTube and TikTok in cellular engagement.
Raj Parekh, VP & Head of Digital Gross sales, Mediacorp, emphasised the position of modern and fascinating advert codecs in driving consumer engagement, a sentiment echoed by Kanika Manglik, Vice President-Funding Technique at GroupM. Talking on the tendencies to count on, Jason Barnes, Chief Income Officer APAC, PubMatic, highlighted ongoing market consolidation and the evolution of Related TV (CTV) right into a full-funnel answer. Kanika additional famous the rising client choice for watching content material on bigger screens, underscoring the shift towards extra immersive viewing experiences. Each, Anannya Paliwal, Regional Director – Digital Options, Omnicom Media Group Asia Pacific, and Sunil Naryani, President Partnerships & Product Options, dentsu APAC famous that the distinction in manufacturing methods between UGC {and professional} content material could also be narrowing, however the class and nature of content material is more likely to stay very distinct.
AI stays as one of many key tendencies to count on in 2025 for Jonathan Smith, SVP Product Knowledge & Tech, GroupM and Anson Tan, Nation Head – Singapore, Viu. Jonathan emphasised how generative AI is decreasing obstacles for smaller firms to create impactful commercials whereas Anson highlighted the significance of collaboration between manufacturers and companies. Each Anson and Jonathan encourage advertisers to embrace experimentation and collaboration with media companions. Within the different panel, Megan Reichelt, Nation Supervisor, South East Asia, Hong Kong & Taiwan, Integral Advert Science, additionally foresaw plenty of shut collaboration between tech events and publishers to offer confidence to advertisers whereas Christine Lau, Director of Yield Administration, Viu, was assured that shoppable adverts and deeper e-commerce integrations is anticipated to realize traction.
James Wildbore, SVP & GM International Advert Gross sales, BBC Studios, underscored the significance of sustaining the belief of audiences via BBC Confirm. Because the business is evolving with extra customers utilizing sensible TV, Jolene Sng, Head of Company Improvement, Samsung Advertisements shared that round half of all sensible TV shipments can be inside APAC by 2027 and advertisers ought to perceive their customers to make sure efficient adverts on numerous platforms. The choice for big display viewing experiences and the advantage of getting conventional TV promoting with a contemporary and cost-effective strategy was as soon as once more talked about by James Ross, CEO, Lightning Worldwide, and Bhuvnesh Kanwar, Vice President, Income and Head of FAST, KC International Media. The push for standardized viewers measurement metrics stays important within the discussions round addressing the challenges in programmatic and measurements for Erin Williams, Gross sales Director, APAC, CNN and Yann Courqueux, VP Leisure, StarHub Ltd.
Within the closing dialogue with AVIA’s CEO, Louis Boswell, on increasing content material abroad, Ed Love, Head of Samsung TV Plus ANZ & South East Asia, Samsung Advertisements, highlighted how FAST (Free Advert-Supported Streaming TV) removes value obstacles, enabling environment friendly cross-market distribution. Having launched with 20 channels within the Philippines, Singapore and Thailand they wish to aggressively develop this quantity and partnerships are key to this. Sharing insights into their plans over the following 12 months, Ed burdened that the main target can be on “native, native, and native”, leveraging FAST’s decrease market entry obstacles to create a compelling linear providing.
Operating parallel to the OTT Summit, the Upfront Showcase spotlighted cutting-edge content material and promoting alternatives from main streaming and broadcasting publishers BBC Studios, iQIYI, Samsung Advertisements, StarHub and Viu. Attendees have been handled to an thrilling half day of perception and innovation.
On the Annual Normal Assembly AVIA have been happy to announce the appointment of two newly elected Board members: Debra Richards, Director – APAC Content material, Studio & Manufacturing Affairs – ANZ Public Coverage, Netflix and Tim Harris, Vice President Transactional Gross sales and Rising Media Asia Pacific, Sony Footage Leisure. AVIA additionally needs to precise its due to Yoly Crisanto, Chief Sustainability and Company Communications Officer, Globe, and Nick O’Donnell, former APAC Head of Public Coverage of Netflix, for his or her contributions throughout their tenure.
Additionally on the AGM, AVIA paid tribute to Matt McDonald, Senior VP and GM at Sony Footage Tv. He was offered with an award for distinguished service to the Asian video business after a few years of main initiatives from making certain channel frequencies weren’t affected when 5G providers have been rolled out to serving to handle continuity of providers all through the pandemic, and particularly within the first wave of lockdowns.
Due to NBCUniversal and Netflix for his or her help for the Coverage Roundtable. The OTT Summit was proudly sponsored by Gold Sponsors Irdeto, Publica and TV5MONDE; and Silver Sponsors INVIDI, Magnite, PubMatic and Shemaroo
Go to our media gallery for photographs from occasion.
Concerning the Asia Video Trade Affiliation
The Asia Video Trade Affiliation (AVIA) is the commerce affiliation for the video business and ecosystem in Asia Pacific. It serves to make the video business stronger and more healthy via selling the widespread pursuits of its members. AVIA is the interlocutor for the business with governments throughout the area, leads the struggle towards video piracy via its Coalition Towards Piracy (CAP) and gives perception into the video business via reviews and conferences aimed to help a vibrant video business.
For media enquiries and extra background info, please contact:
Charmaine Kwan | Tan Teck Wee
charmaine@avia.org | teckwee@avia.org
www.avia.org | www.linkedin.com/firm/asiavideoia|X: @AsiaVideoIA
Matter: Press launch abstract
Supply: AVIA
Sectors: Broadcast, Movie & Sat
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