Afrigather A preferred Nigerian disc jockey, Florence Otedola, aka DJ Cuppy, lately unveiled intentions to develop into one of many backup singers to Nigeria’s sensational artiste, Asake. In her Instagram story, the daughter of Nigeria’s billionaire, Femi Otedola wrote, “Plix, can somebody inform me how I can develop into one of many backup singers for @asakemusic?”
Asake who has been rated as one of many high singers in Nigeria’s music trade gained recognition in 2022 together with his hit tune “Omo Ope.” He has since launched a number of different profitable tracks and is thought for his highly effective vocals and distinctive fashion. On the flip facet, DJ Cuppy has collaborated with a number of high artists previously and is hopeful that being a backup singer to the YBNL artist might be her subsequent line of feat.
A potential collaboration between Asake and DJ Cuppy additional spotlights the advantages of partnership in enterprise. Aliko Dangote stated, “I maintain telling folks you can not clap with one hand. You want two fingers to clap. You want cooperation between traders and folks in authorities…”
As we await Asake’s response to DJ Cuppy’s request, let’s look at the potential advantages of a partnership between Asake and DJ Cuppy.
New market entry
A partnership between Asake and DJ Cuppy might open up new markets for each celebrities. This comes as DJ Cuppy’s fan base might witness successful and vice versa. DJ Cuppy who was the resident DJ on the MTV Africa Music Awards in Durban in 2014, has a lot of singles to her title. Being a backup singer for Asake might assist DJ Cuppy introduce her fashion of music to his followers. Additionally, by leveraging Asake’s model, she might acquire extra acceptance that can additional set up her ft within the music trade. On the flip facet, DJ Cuppy might assist drive Asake’s music to different international locations in Africa by way of her “Cuppy Takes Africa” tour.
Limitless networking alternatives
Collaborating with Asake as a backup singer might additionally present DJ Cuppy with the chance to community with different musicians and trade professionals. Asake is a model ambassador for Roqqu a know-how platform that’s centred on cryptocurrency and Parimatch, one of many largest sports activities betting firms on the earth. A potential partnership with each celebrities might assist them construct helpful connections that might result in extra alternatives and collaborations sooner or later.
Increase her portfolio
Being a backup singer for Asake might give DJ Cuppy the chance to carry out completely different genres of music which may also help broaden her repertoire and enchantment to a wider vary of audiences. A Chief Technique Officer, at Downtown, Joe Conyers, as soon as famous “Diversifying the way in which your followers join and see you’ll finally enable you to diversify your platforms and incomes.” Diversification comes with studying a variety of new issues, and for Cuppy, it could possibly be an added benefit to be taught extra concerning the enterprise facet of music.
Cross-Promotion
If Asake responds to DJ Cuppy and invitations her as a backup singer for one in all his songs they may each take pleasure in the advantage of cross-promotion. For instance, Asake might resolve to advertise her music on his respective social media platforms or he might invite her to carry out with him at concert events and occasions. DJ Cuppy might additionally do the identical. This may go a great distance in growing their visibility and attracting new followers.
Inventive Inspiration
The mixture of two younger minds little question will be the beginning of one thing massive. Working with Asake, an Afrobeats singer, who makes use of uptempo Afro and Amapiano-style for his manufacturing might present DJ Cuppy with new inventive inspiration. It might assist her discover new musical instructions and push the boundaries of her personal music.
