Afrigather Enjoying Madden gained’t provide you with an NFL physique, and taking part in Hitman most likely gained’t make you knowledgeable murderer. (Although it would provide you with dress-up factors.) However when you’re an avid participant of American Truck Simulator, you would possibly simply have a future as an actual large rig driver. Gamers of the transport simulation recreation have noticed in-game ads from trucking firms in the actual world, hoping to rent drivers for 18-wheelers. Actual ones, in case that’s not clear.
GamesRadar reports that Schnieder Nationwide, a Wisconsin-based logistics firm, has positioned in-game ads on the billboards lining the digital highways of American Truck Simulator. The roles are actual, together with the possibility to coach for a industrial driver’s license for candidates who don’t have one. The sport’s promoting will be dynamically up to date by developer SCS Software, which defined that the in-game advertisements from an actual trucking firm are “an opportunity to embark on a brand new journey and conduct experiments.”
In-game promoting typically isn’t obtained nicely by gamers — model placement just like the magical Skittles of Darkened Skye are the stuff of legend and web listicles. However this would possibly simply be an exception. Not solely is roadside promoting a spot-on little bit of realism for a trucking simulator, recruitment advertisements for precise truck drivers would possibly simply be extremely related for gamers of American Truck Simulator.
It might hardly be unprecedented for an curiosity in a recreation simulation to guide right into a real-world profession. Loads of real-world airline pilots received their begin in Microsoft Flight Simulator, and no less than a couple of real-world race automotive drivers received their begin taking part in ever-more-realistic video video games, together with the “primarily based on a real story” topic of the upcoming Gran Turismo film, Jann Mardenborough. Plus, there was that one teenager recruited by a certain musical instrument salesman to struggle towards evil…
If the pilot program is profitable, SCS would possibly broaden ads for actual trucking providers into the extra in style Euro Truck Simulator. The 2 titles have bought greater than ten million copies mixed to fantasy large rig drivers.
Author: Michael Crider, Employees Author
