Afrigather The Advertisers Affiliation of Nigeria (ADVAN) has adorned Indomie, the flagship model of Dufil Prima Meals Restricted with 9 awards in numerous classes at ADVAN Awards for Advertising and marketing Excellence (Africa) 2023.
By means of the award, ADVAN recognises and celebrates excellent creativity and influence in model advertising and activation, and rewards advertising professionals for making important marks of their career.
Indomie gained this 12 months’s Client Selection Awards – based mostly on shoppers’ on-line votes; Client Promo of the Yr with its Indomie Golden Magnet Promo, and Digital Marketing campaign of the Yr via the ‘Present Some Love Mom’s Day Marketing campaign’.
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It additionally emerged second place for the ‘Indomie Taste Fest marketing campaign’ within the Experiential Marketing campaign of the Yr class, Model of the Yr award and Future Chief of Advertising and marketing of the Yr was obtained by Rahmotallahi Adeniyi, digital advertising supervisor of Indomie.
Present Uche-Ewule, assistant model supervisor of Indomie, emerged third place within the Future Chief of Advertising and marketing of the Yr (Junior Supervisor) class with further recognitions for ‘Business Builder Award which was awarded to Dufil CMO, Manpreet Singh and Finest Advertising and marketing Staff of the Yr.
Tope Ashiwaju, group company communications and occasion supervisor of Dufil Prima Meals Restricted stated the corporate had at all times been pushed in the direction of creating worth and prioritising excellence.
“Achieve our targets of promoting technique, we have now constantly utilized modern advertising rules, leveraging the eagerness factors of the shoppers to generate actual measurable success for our varied manufacturers. These awards are an affidavit to the standard of labor, excellence and productiveness of the staff,” he stated.
He defined that the ‘Present Some Love Mom’s Day Marketing campaign’ is an emotional reflection of moms’ unconditional love for his or her youngsters regardless of all their shortcomings and the way Indomie has been fairly useful for the household.
“We all know that to whom a lot is given, way more is anticipated. Due to this fact, we at Dufil Prima Meals see these awards as incentives to do extra, in bringing totally different improvements into the manufacturing, model communications and advertising of our manufacturers,” he stated.
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In his remarks, Osamede Uwubanmwen, president of ADVAN stated the awards had developed through the years in response to new developments in advertising concept and follow, to replicate the vital function of promoting because the very important supply of worth creation for enterprise.
ADVAN is a non-profit organisation and the umbrella affiliation for all advertisers, offering an organised discussion board for advertisers to specific their views and affect developmental modifications within the Nigerian advertising communications scene.
