Acura Might Lastly Resurrect the RSX

Oct 8, 2024 at 12:30pm ET

• Honda has filed a brand new trademark for the Acura RSX in Japan. 
• RSX changed the Acura Integra identify in North America within the early 2000s.
• Honda may have filed the trademark to guard its mental property.

Honda has filed a trademark for the Acura RSX identify in Japan. The corporate final used the moniker in North America within the early to mid-2000s when Acura changed the Integra identify with the three-letter mashup, nevertheless it’s unclear what the automaker intends to do with it now.

Honda is making ready to launch a brand new Prelude, previewed as an idea practically a 12 months in the past. The corporate hasn’t confirmed if the brand new hybrid will go on sale within the US, nevertheless it’s attainable the automotive may arrive sporting an Acura RSX badge, if it makes it Stateside in any respect. It will definitely be becoming, because the final RSX was a compact, three-door liftback.

Sadly, automakers don’t like to speak about future merchandise. Particulars a few new mannequin, or a considerably up to date one, are carefully guarded secrets and techniques till the corporate is keen to spill the beans. This leaves fanatics on the lookout for any signal of what’s to return, and trademark filings like this will function little home windows into potential futures.

Nevertheless, Honda wouldn’t be the primary to re-trademark and by no means use an previous mannequin identify. Corporations usually file new logos for previous names to guard their mental property whereas having no intent to resurrect the nameplate. The RSX could possibly be one such submitting, and we could by no means see it used once more. Hopefully that is not the case.