Afrigather The African baking business not too long ago witnessed a exceptional shift as extra bakeries turned to candy potato flour as a main ingredient.
That is pushed by a mixture of financial, well being, and market components. Established in 2019, a Cameroon-based bakery, Biscuiterie Bobo biscuit manufacturing facility made a pivotal change from wheat flour to candy potato flour.
Let’s delve into why this ingredient is changing into the baker’s alternative throughout the continent.
Meets Buyer Demand for More healthy, Gluten-free Choices
The worldwide well being wave has not left Africa untouched. Customers are more and more aware of what they eat, in search of out more healthy and gluten-free choices.
Candy potato flour suits this invoice completely. It’s not solely gluten-free but in addition wealthy in nutritional vitamins, minerals, and dietary fibre.
This shift caters to a rising phase of the inhabitants that’s both gluten illiberal or just choosing more healthy carbohydrate sources.
Efficient Reduction from the Surge in Wheat Costs
It’s now not information that Russia’s invasion of Ukraine gave delivery to meals safety points. This contains the disruption of grain provide and the surge in wheat costs.
The rising value of wheat pushed African bakeries to hunt various, cost-effective substances.
Candy potato, being a domestically grown crop in lots of African nations, offers a extra reasonably priced and sustainable resolution in comparison with imported wheat.
By incorporating candy potato flour, bakeries can preserve their revenue margins with out compromising on the standard of their merchandise.
Differentiates Their Merchandise, Attracting Extra Prospects
By utilizing candy potato flour, bakeries provide a novel product that differentiates them from others.
This not solely attracts health-conscious shoppers but in addition these curious to check out new flavours and textures.
As an example, the distinct style and texture of candy potato bread or pastries is usually a refreshing change from the norm, drawing in additional clients.
Adeline’s biscuit manufacturing facility witnessed large gross sales development after switching from wheat flour to candy potato flour.
Expands Product Range, Growing Income Streams
Introducing candy potato flour permits bakeries to develop their product vary.
From bread to pastries and even muffins, the flexibility of this flour means bakeries can provide a greater diversity of merchandise.
This variety can result in elevated gross sales, as clients have extra choices to select from, guaranteeing they discover one thing that caters to their palate.
Enhances Model Repute as a Supplier of High quality, Well being-conscious Decisions
In right this moment’s age, manufacturers aren’t simply outlined by their merchandise but in addition by their values.
By selecting to make use of candy potato flour, bakeries ship a transparent message: they care about their clients’ well being and well-being.
This may considerably enhance a bakery’s popularity, making it a most well-liked alternative for individuals who worth high quality and health-conscious merchandise.
Adelina’s firm not too long ago earned first prize within the Pierre Castel Award, a contest which recognises modern and probably game-changing initiatives within the area of vitamin and agriculture, throughout Africa.
For African bakeries, the candy potato revolution isn’t just about staying related; it’s about paving the best way for a more healthy, extra sustainable future.
