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After elevating greater than $500,000 in its first three years, Swig’s Save The Cups is again this October with a 2023 aim of $250,000
Lehi, UT (RestaurantNews.com) This October, the Home of the Original Dirty Soda™ is working to serve up clear payments of well being.
Swig, one of many fastest-growing beverage firms within the nation, will likely be internet hosting its 4th annual Save The Cups. The fundraising aim for 2023 is $250,000, and the marketing campaign – which spans by all of October – promotes consciousness, encourages mammograms, and donates the raised funds to pay the medical payments of ladies combating breast most cancers.
Clients can contribute to the marketing campaign by buying featured drinks, specialised merch, or just making a donation at their native Swig.
Plus, on Tuesday, Oct. 10, Swig will likely be internet hosting a Save The Cups competition at Cornbelly’s in Spanish Fork, Utah. Attendees can have fun on the venue, play video games, win prizes, get pleasure from free Swig, and donate to this nice trigger. The evening will finish with a festive fireworks finale.
Save The Cups isn’t just one other give-back marketing campaign – it’s a private trigger for Swig founder Nicole Tanner. She battled breast most cancers in 2009 with no insurance coverage to her identify, however then she miraculously and generously had her medical payments paid for.
13 years and 55 Swig shops later, she is grateful to be paying it ahead in such a monumental means.
“It’s not possible to quantify how essential Save The Cups is to me. I do know precisely what these girls have gone by, and to have the ability to assist them in the identical means I used to be helped has been profoundly significant,” Tanner stated. “4 years in, I do know that is a lot larger than me. I usually say that Swig was born so it could lead on us to Save The Cups.”
Each two minutes, a girl is recognized with breast most cancers. One in eight girls will get recognized with breast most cancers in their lifetime. And 85 % of ladies recognized with breast most cancers haven’t any household historical past of it. However these sobering statistics are paired with a hopeful one: In accordance with the American Most cancers Society, breast most cancers has a 99 % survival charge when detected early. Due to this, consciousness is a key issue of the Save The Cups marketing campaign.
In its first three years, Save The Cups raised greater than $500,000 and has helped greater than 35 girls pay their medical payments.
“Swig’s robust deal with giving again is without doubt one of the causes we fell in love with the model,” stated Amanda Covington, Chief Company Affairs Officer for the Larry H. Miller Company, which purchased a majority interest in Swig in 2022. “Giving again is on the coronary heart of what LHM does, and we’re impressed by Save The Cups. This 12 months’s aim is bold for a one-month-long marketing campaign, however Swig’s group is highly effective and is aware of the best way to present up, sip, and assist each other.”
“Swig is a lot greater than a soda firm. We promote crave-worthy drinks and sweets, however at its core, it’s about that human connection. We name it ‘happiness in a cup,’” stated Rian McCartan, CEO of Swig. “Save The Cups has turn into a real motion due to the authenticity, management, and fervour of our founder, Nicole Tanner. And yearly, we’re in awe of the best way our clients step up and unfold the love.”
For extra info on the best way to assist the marketing campaign, go to SaveTheCups.org.
About Swig
Swig, Dwelling of the Unique Soiled Soda™, is without doubt one of the fastest-growing and most profitable drink brandss within the nation. It received its begin in 2010 in Saint George, Utah. Proprietor and Founder Nicole Tanner was brainstorming one evening about potential enterprise concepts and got here up with the concept for a drive-by custom-made beverage store. From that small starting, Swig has expanded to 55 shops in 5 states, turning into 1000’s of individuals’s go-to vacation spot for drinks and sweets. Be taught extra at SwigDrinks.com.
About The Larry H. Miller Firm
Headquartered in Sandy, Utah, the Larry H. Miller Firm (LHMCO) oversees the Miller household’s portfolio of companies platforms, actual property, senior well being, sports activities + leisure, and investments. For extra info, go to www.lhm.com.
Contact:
Amy Utley
Champion
817-637-0880
autley@championmgt.com
- Extra from Swig
