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Photograph Credit score: Thibault Penin
After making a variety of cuts throughout its spoken phrase divisions amid a wider effort to achieve podcasting profitability, Spotify is now hiring a podcast “copy lead.”
The Stockholm-headquartered audio-entertainment platform disclosed its seek for a podcast copy lead in a LinkedIn job posting. For reference, the Parcast, Gimlet, Megaphone, Chartable, The Ringer, Whooshkaa, and Podz proprietor Spotify has lately dropped billions on podcasting – together with the unique rights to packages like The Joe Rogan Experience, Call Her Daddy, and an array of others.
And whereas these bills have reportedly helped Spotify to top well-funded competitors corresponding to YouTube, SiriusXM, and Apple within the podcasting sphere, the service has since 2022’s starting been working to reorganize and cut back prices. One 12 months earlier than laying off roughly six % of its whole crew, as an example, Spotify in early 2022 shuttered Studio 4.
October of the identical 12 months introduced the cancellation of 11 authentic podcasts, earlier than Spotify closed out 2022 by axing a number of live audio shows. And 2023’s first 5 months, for his or her half, have seen a number of podcasting execs depart the business, with the Heardle mother or father having additionally shut down its standalone live audio app.
Now, with the rapid-fire acquisition technique dialed again – because it continues to explore different ways of monetizing podcasts – Spotify is looking for a (distant) copy result in “assume possession of the Spotify for Podcasters model voice and information its execution,” in accordance with the initially highlighted job posting.
Knocking down a wholesome $116,455 to $166,364 yearly, the employed particular person will “take the lead within the creation of front-facing advertising collateral” and “construct, keep, and frequently develop verbal communication in accordance with model tips,” per the description.
The copy lead’s different tasks will embody cultivating “a cohesive model story in any respect buyer touchpoints” and fixing issues with “a number of options to encourage and inform Spotify for Podcaster’s passionate podcasting neighborhood,” the posting reveals.
Shifting ahead, it’ll be price monitoring the skilled course of Spotify’s copy lead in addition to the service’s further podcasting hires and pivots. Judging by the uncertain economy, Daniel Ek’s recent comments about overspending on content material acquisitions, and the particularly ill-advised deals inked by Spotify, it seems that the corporate will look to do much more with materially much less within the approaching months (and presumably years).
When the market closed as we speak, Spotify inventory (NYSE: SPOT) was valued at $150.31 per share, reflecting a small enchancment on the day and a virtually 84 % hike from 2023’s begin.
