Afrigather 
The administration of FrieslandCampina WAMCO Nigeria Plc, producers of Peak Milk, has apologised to the Christian Affiliation of Nigeria for utilizing the crucifixion of Jesus Christ as a metaphor to advertise their product on Good Friday, saying the social media’ commercial has been withdrawn.
Whereas acknowledging the sensitivity of the social media put up “contemplating the sobriety of the season,” the organisation mentioned it was neither meant to make gentle of the importance of the season nor to inordinately exploit the unequalled sacrifice of Jesus Christ.”
The Govt Director of FrieslandCampina WAMCO Nigeria Plc (Company Affairs), Ore Famurewa, expressed regret in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media put up by the Peak Model”.
“We hereby restate our dedication to our unwavering mission of nurturing Nigeria whereas sustaining the respect of all non secular legal guidelines, tenets and pointers.
“As soon as once more, please settle for our deepest apology and pledge to stop a reoccurrence of such sooner or later. Do settle for the assurances of my esteemed regards”, Famurewa mentioned.
Its Basic Secretary, Joseph Daramola, WAMCO described the commercial as “insensitive, offensive, and completely unacceptable.”
Whereas warning all firms and organisations to be aware of the non secular and cultural sensitivities of their prospects when selling their merchandise, CAN mentioned it was contemplating severe sanctions on the agency, together with a boycott of their merchandise by Christians.
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The organisation mentioned it will not tolerate any try and trivialize or disrespect our religion.
For the reason that commercial, there had been a public outcry amongst Christendom which described it as “blasphemous.”
Daramola mentioned the commercial was not solely disrespectful to the Christian religion but in addition an affront to the thousands and thousands of Christians in Nigeria and past.
He had mentioned, “Good Friday is a solemn day for Christians everywhere in the world, a day we commemorate the loss of life of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It’s not a day for use for crass industrial functions.
“FrieslandCampina WAMCO Nigeria PLC’s motion isn’t solely disrespectful to the Christian religion but in addition an affront to the thousands and thousands of Christians in Nigeria and past. We’re deeply disenchanted that an organization of such reputation would stoop so low to take advantage of the non secular sentiments of its prospects for revenue.
“We’re contemplating sanctions in opposition to FrieslandCampina WAMCO Nigeria PLC, together with a boycott of their merchandise by our members and all well-meaning Nigerians who share our issues. We name on the corporate to challenge an unreserved apology to the Christian group and withdraw the offensive advert instantly.
“We recall the same incident previously when Sterling Financial institution Plc used crucifixion imagery to advertise their product. We condemned it then, and we condemn it now.
“We, subsequently, urge all firms and organisations to be aware of the non secular and cultural sensitivities of their prospects when selling their merchandise. We is not going to tolerate any try and trivialise or disrespect our religion. Be warned!”
