- Because the curtains lastly drop and the 2023 elections circles come to an finish, there are a number of classes that needs to be learnt, particularly for the celebrities that partook within the contest itself
- This is not the primary time that Nigerian celebrities can be collaborating within the nation’s electoral contest, however by no means was their influence felt this a lot
- We noticed the likes of Funke Akindele, Tonto, Olumide Oworu, and Desmond Elliot check their reputation and public love within the political area, however most failed; what classes had been learnt?
The 2023 Elections in Nigeria witnessed some tendencies that had been seen for the primary time within the nation’s election circle. However seeing entertainers and celebrities actively collaborating and contesting is not a brand new phenomenon.
In 2015 and 2019, we noticed the likes of singer 9ice and Banky W toss their hats within the ring, however each failed woefully.
In 2023, the latter gave it one other strive, this time on a extra distinguished and well-liked platform of the Peoples Democratic Get together (PDP). Nonetheless, he acquired caught within the wave of the Obidient motion and acquired burnt once more.
After critically analysing issues, Legit.ng has taken the time to focus on 5 classes that each one the celebrities who contested for political positions over the past elections ought to be taught from.
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1. Reputation in leisure is not political currencies:
Sure, it can be argued that reputation be it good or dangerous, is commercially good. Nonetheless, the fallacious it does is that it registers a selected persona and picture of a celeb in individuals’s minds.
This persona is normally how most individuals view celebrities, particularly these with controversial standing. Additionally, as a result of individuals watch your motion pictures, that does not imply they admire you sufficient to be their chief.
2. Social media is not actual life:
Enormous followership on social media does not imply you are per se in actuality. There’s a well-known interview of Lagos’s PDP deputy governorship candidate, Funke Akindele bragging about having over 20 million fans on social media, noting that because of this, she was politically well-liked sufficient to win.
She went on to brag that this excessive on-line following was a bonus. However to disappoint her, off the highest three contesting for the governorship place in Lagos, Funke’s celebration got here a distant third with out successful a single native authorities.
3. Elections are received on the grassroots:
To win an election, you will need to do the exhausting work, stroll on the road, and consistently keep within the face of the individuals, partaking them massively of their native dialect (not language alone).
Go to nooks and crannies and in addition arrange a few of the odd philanthropic work that’s wanted, which might have a long-lasting impact on individuals’s minds.
Let the individuals see you and know you.
4. Get together Construction:
Some would possibly argue towards this utilizing Funke Akindele and Banky W’s case. However their case is exclusive as a result of they had been simply unfortunate to be on the fallacious place on the fallacious time and acquired caught by the sweeping wind of the Obidient motion.
Take away Labour Get together on this contest, and Banky W wins the Home of Consultant seat in Eti-Osa. Whereas for Funke, many of the votes that went to Gbadebo Rhodes-Vivour would most likely have gone to the PDP if LP wasn’t additionally within the contest.
To show that celebration construction nonetheless issues, how did Desmond Elliot retain his position? Reply this query and the explanation why celebration construction nonetheless issues is at naked.
Additionally, notice that not one of the different celebrities that contested in different elements of Nigeria acquired useful votes worthy of notice besides these on the PDP platform.
5. The necessity to change how celebrities are seen (Much less clever):
There may be additionally the necessity for Nigerian entertainment trade practitioners to painting themselves as clever individuals.
Prefer it or not, deep inside the typical Nigerian man’s psyche, a celeb is not primarily seen as clever; as a substitute, celebrities are seen as simply gifted individuals.
There is a drastic want to vary this deeply held bias.
These are some things that have to be taken on board by some movie star candidates who contest within the 2023 elections and intend to strive once more.
Supply: Legit.ng