Borno inform launches consciousness marketing and marketing campaign to commemorate 2022 World Breastfeeding Week 

Maiduguri, 3 August, 2022 – In a utter to create consciousness, promote and withhold extraordinary breastfeeding, particularly for microscopic one’s effectively being and survival, Borno inform government during the spouse of the Govt Governor of Borno inform, Dr Falmata Zulum, launched a marketing and marketing campaign. 

The 2022 theme for World Breastfeeding Week, ‘Step up for Breastfeeding: Educate and Enhance’, seeks to involve governments, communities, and folks. The theme targets to carry consciousness about sustainable breastfeeding environment.

“This years’ theme is tilted in direction of rising consciousness for most particularly, mothers in the inform”. Dr. Falmata Zulum said on the commemoration match in Maiduguri on 03 August.


Flagging off 2022 Breastfeeding Week in the inform, per week-long celebration to defend, promote and toughen breastfeeding as effectively as  to motivate institutionalize breastfeeding inner effectively being care systems, she said, “I hold to re-ascertain our commitments as a inform. We’d proceed to position more efforts and constructions, including on the neighborhood ranges, to create sure that the importance of peculiar breastfeeding is amplified.” 

Mrs Zulum added, “we would additionally proceed to work with the extinct and neighborhood leaders to create sure success is done. And I could perchance perchance really like to cherish WHO and companions for their continual toughen in making sure that the flee of peculiar breastfeeding is increased in the inform”. 

Difficult breastfeeding for the first 6 months of life, followed by endured breastfeeding with appropriate complementary meals for up to 2 years and past, affords an microscopic one essentially the most efficient start attainable to life. Breast milk is staunch and stunning and affords the power and vitamins an microscopic one need for the first few months of life. It continues to offer up to half or more of a kid’s dietary needs throughout the 2d half of the first year. Early initiation of breastfeeding, inner one hour of starting up, protects the unique child from infectious and continual diseases, and reduces unique child mortality. It facilitates emotional bonding of mother and toddler and has a sure affect on the duration of peculiar breastfeeding.

Additionally, on the starting up of the promoting and marketing campaign in Borno, the WHO Northeast Emergency Supervisor, Dr Richard Lako reiterated that the location on breastfeeding remains the identical and would possibly perchance perchance honest, “proceed to offer technical toughen to the inform government salvage the scheme, role by the World Well being Assembly of 50% infants being exclusively breastfed in the first six months of life by the year 2025.”


Dr Lako added that it remains necessary that consciousness on extraordinary breastfeeding focusing on mothers, be enhanced in the inform since the act guarantees staunch, nutritious, and accessible source for infants.  

Technical Contacts:


Dr Msyamoza Kelias; Email: msyambozak [at] who.int


Dr Lako, Richard Lino Loro; Email: lakor [at] who.int

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