
In the Nigerian entertainment scene, cliques are common but lasting friendships are rare, but, a few celebrity duos are breaking the mold, proving that true friendship can go beyond social media selfies and glamorous red carpets.
These stars arewalking red carpets together and also walking into boardrooms and building empires side by side.These celebrity besties are showing that business and friendship can mix, and mix well.
Adesua Etomi-Wellington and Jemima Osunde – Sanaa Beauty
If you’ve followed Nollywood in the last decade, you’ve likely seen Adesua Etomi-Wellington and Jemima Osunde lighting up the screen. But what’s more powerful than their performances is the quiet strength of their friendship, built on faith, loyalty, and a shared desire to impact lives.
In 2023, they stepped into the world of entrepreneurship with the launch of Sanaa Beauty, a skincare brand rooted in self-love, wellness, and excellence.
Their partnership reflects more than just shared business goals; it’s a reflection of trust developed over years of personal connection and unwavering support.
From throwing birthday parties for each other to holding hands through life’s low moments, Adesua and Jemima have shown that real friendships, especially between women in the same industry, can be nurturing, non-competitive, and incredibly powerful.
In a music industry often rumoured to be full of hidden beefs and rivalry, singers Waje and Omawumi stand out for their enduring bond. Over the years, their sisterhood has stayed strong on and off the stage.
In 2019, they turned their creative chemistry into a business venture with the launch of Hermanes Media, a production company focused on telling African stories through film and digital content.
Their first movie project, She Is, was released the same year and gave fans a glimpse into what happens when two strong women combine their voices. not just to sing, but to shape narratives.
Both Waje and Omawumi have openly spoken about resolving disagreements with honesty, showing that real partnerships require both heart and hard conversations.
Chioma Ikokwu and Kika Osunde – Good Hair
Chioma Ikokwu (a.k.a. Chioma Good Hair) and Kika Osunde’s business story didn’t begin in Lagos, it started in a university dorm in the UK.
While studying at the University of Birmingham, the two friends bonded over their love for high-quality hair extensions. That shared interest led to the birth of Good Hair Limited in 2009.
Fast forward to today, and their business is one of the most recognized luxury hair brands in Nigeria. With The Good Hair Space in Lekki, they’ve redefined beauty service experiences mixing elegance, comfort, and a splash of champagne.
Their dynamic partnership is a blend of brains and boldness, Chioma brings her legal and strategic skills, while Kika’s creative marketing drive keeps the brand fresh and exciting.
Together, they’ve also moved into the hospitality scene with the upscale Brass & Copper restaurant.
Tomike Adeoye and Adanne Onome (Ada) – Malia World
Media personality Tomike Adeoye and content creator Adanne Onome, popularly known as Ada, are the kind of friends who remind you that chosen family can sometimes mean more than blood.
Their friendship blossomed offline through shared values, deep faith, and mutual support.
Their business journey began with Mallía World, a luxury beauty brand focused on premium hair extensions. What started as an online venture soon grew into a Lagos flagship store offering hair care, salon services, and spa treatments.
But behind the brand is a story of love and sacrifice like when Ada flew out of the country just to be by Tomike’s side during childbirth.
They are business partners and real-life sisters in spirit, and that authenticity shows in their brand’s growth. Mallía is more than a beauty brand; it’s a space where Nigerian women are seen, pampered, and empowered.

