In a convincing demonstration of company duty and environmental advocacy, AREWA24, the Hausa-language household leisure and life-style tv community and manufacturing studio in West Africa, hosted a community-impact CSR occasion in Kano State just lately, leveraging the affect of its groundbreaking new tv present, Local weather Change Africa.

Themed round local weather consciousness, youth activism, and environmental sustainability, the occasion gathered all the AREWA24 workforce, together with its CEO at Gadan Lado Bridge, Kano state, the place they rolled up their sleeves and cleaned the streets, cleared gutters, and interacted with passersby and residents on the significance of sustaining a clear and wholesome surroundings.

The AREWA24 CEO, Celestine Umeibe expressed the community’s deep dedication to utilizing media as a power for good: “As content material builders, storytellers and brokers of constructive change, we strongly consider we’ve a duty to alter behaviour in the direction of the environment.

“Because the main Hausa-language household leisure TV community throughout West Africa, in the present day, we’re not simply telling the story—we’re residing it and main by doing. That is about taking local weather change critically and provoking our communities to take possession of their surroundings, particularly as we usher within the wet season. We consider in a cleaner, more healthy and extra affluent Northern Nigeria,” he added.

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In keeping with Sani Danja, Kannywood veteran and the Particular Adviser to the Kano State Authorities on Youth and Sports activities Growth, “This initiative by AREWA24 is commendable and worthy of emulation. I encourage the youths to embrace the significance of maintaining their surroundings clear, not simply the surroundings, however even private care.”

The cleanup initiative aimed to boost consciousness amongst Kano residents and our viewers in regards to the risks of local weather neglect, poor sanitation, and blocked drainage—elements that worsen flooding and public well being points. By combining grassroots motion with media consideration, AREWA24 continues to steer in aligning leisure with purpose-driven social impression.

In keeping with a press release, group members, native leaders, and passersby joined the cleanup effort, turning the day right into a rally of civic pleasure and environmental consciousness. With extra actions deliberate within the close to future, AREWA24 reinforces its function as not only a content material supplier, however as a catalyst for real-world change.