Based in 2007, Scribd is a digital library and subscription service that gives entry to a variety of written and audio content material. For nearly twenty years, it has been a valued useful resource for everybody, from lecturers looking for classroom assets to trade professionals searching for enterprise plans and mountain climbing fans trying to find path maps.
However Scribd and the world round it (on-line and offline) have developed since 2007, and its model identification wanted to evolve accordingly.
Lately, the platform has unbundled into three distinct merchandise: the Scribd digital doc library; Everand, which focuses on ebooks, audiobooks, magazines, and podcasts; and SlideShare, which focuses on displays.
Beforehand, impartial studio Mom Design efficiently developed the identification for Everand. Extra just lately, the corporate requested Mom Design to create a brand new identification round Scribd to spice up development, assist it modernise and create a model that feels aligned with the vitality and alternative it gives the world, specifically, to democratise data.
Emotional advantages
To realize this, the studio wished to refresh the client expertise by making it easier and simpler to navigate whereas additionally searching for to extend engagement and loyalty.
To that finish, the brand new identification wanted to faucet into the emotional advantages that Scribd brings to individuals’s lives past the purely useful, comparable to studying and enablement.
Whereas different tech corporations usually default to vivid, graphic-inspired heavy identities interesting to Gen Z, Scribd wished to encourage an surroundings of analysis the place individuals can uncover every part they want to find out about a subject by diving deeper into its platform.
In a digital period of scrolling, editorialisation and AI-generated summaries, this strategy counters the snackable, bite-sized content material many people eat in the present day by way of lots of of various on-line instruments and apps. As such, Scribd is positioned as the choice platform for knowledge-seekers who need to do the studying, discover the supply, or draw their very own conclusions.
The model platform has been absolutely titled ‘The Supply: Life is an Essay, and we’re its Bibliography’. This speaks to the deeper degree of studying and understanding enabled by accessing Scribd’s content material reasonably than surface-level skimming.
Visible components
With this new visible identification, Mom Design has reimagined the Scribd model as a recent content material catalogue, providing further, essential context to life’s concepts and positioning it as the suitable place to not solely be taught one thing however actually perceive it and obtain private development consequently.
The model world attracts inspiration from bodily archives and libraries, visualising the iteration and synthesis of ideas on-line. In the end, this establishes Scribd because the supply for exploration and connection.
The brand new model voice is quietly assured and detail-oriented, inviting customers to analyze, share data, and foster curiosity. The Scribd wordmark is framed in sq. brackets, referencing literary supply lists and the training journeys they encourage. With thick, sans-serif letters and vast spacing, it conveys a assured simplicity.
In collaboration with Retailer Norske Skriftkompani, Mom Design developed a modified typeface that comes with bibliographic symbols. It makes use of brackets and superscript to reinforce headlines and convey the essence of understanding.
The up to date color palette displays the heat and tactility of a bodily archive to realize a sense of simplicity, distinguishing Scribd in a digital panorama. It makes use of inexperienced as a constant, unifying accent to convey optimism, complemented by gentle, earthy pastels throughout the person interface. Although refreshed, inexperienced has existed in Scribd’s color palette since its inception, representing a nod to the model’s roots.
The sense of countless discovery is additional expressed via designs harking back to turning e-book pages and stacking paperwork. Certainly, earlier than starting the design work, the Mom Design workforce visited bodily archives for inspiration, making certain the digital model resonates with its viewers via tangible objects and areas.
Model rollout
The brand new model identification is being rolled out globally throughout Scribd’s net platform and apps, supported by social media and advertising exercise. Mom plans to proceed collaborating with Scribd, Inc. this 12 months to modernise and rejuvenate the manufacturers in its portfolio.
“Scribd is a software utilized by tens of millions each day, but its unbelievable drive for data sharing and discovery has usually been overshadowed by a useful branding strategy,” says Jo Tulej, artistic director at Mom Design. “In our collaboration with the Scribd workforce, we have created a model positioning that encourages deeper understanding reasonably than sizzling takes, borrowing visible cues from bodily archives and libraries.
“The brand new identification imagines Scribd as life’s bibliographer—a platform that provides individuals much-needed context to really perceive the massive and small of on a regular basis life.”
Gemma Craven, VP of name advertising at Scribd, Inc., provides: “We leaned into our profitable partnership with Mom Design to honour Scribd’s heritage as one of many first waves of web manufacturers whereas celebrating the product’s evolution right into a contemporary, essential vacation spot for data seekers globally.
“This new model identification displays our mission to democratise the trade of data, constructing a digital world of data and pursuits that rewards customers’ curiosity with deep discovery throughout each matter possible.”