What a time to be an entrepreneur, organising an internet enterprise to promote items or companies has by no means been simpler. Due to e-commerce platforms, you’ll be able to promote to Nigeria’s over 200 million inhabitants from the consolation of your house. 

There are a number of e-commerce platforms in Nigeria so you could be spoiled for alternative. Nonetheless, you need to make some concerns to select the suitable one. When choosing a platform: the scale of the consumer base, the extent of buyer belief, fee charges, fee strategies, and the platform’s logistics capabilities.  By fastidiously weighing these components, you’ll be able to select probably the most appropriate e-commerce platform to launch and develop your on-line enterprise in Nigeria.

Listed here are our high picks for e-commerce platforms in Nigeria to begin promoting in 2025:

Jumia

Jumia is the most well-liked e-commerce platform in Nigeria with over 81 million month-to-month web site visits. The platform processed orders price over $750 million in 2023 from its 2.3 million lively prospects. Whereas this determine represents gross sales throughout numerous markets, Nigeria is Jumia’s largest market.

Jumia handles supply with charges starting from ₦500 to ₦5000 relying on the scale and weight of the merchandise and the supply location. It additionally provides pick-up centres throughout the nation the place patrons can accumulate their orders. Jumia additionally allows world transport, making it a perfect platform for companies outdoors Nigeria to succeed in the Nigerian market.

The platform options an affiliate internet marketing program that rewards influencers and impartial entrepreneurs with commissions on profitable gross sales generated via their distinctive monitoring hyperlinks. Jumia additionally leverages its “J Pressure” community, a staff of salespeople who help prospects in areas with restricted web or cellular penetration. Sellers can additional improve product visibility via numerous promotional choices obtainable on the platform.

Konga

Konga.com is one other main e-commerce web site in Nigeria. In 2015, it was ranked as probably the most visited e-commerce web site, attracting over 22 million visits all year long. In November 2024, it acquired about 2.5 million visits. 

It’s straightforward to enroll as a vendor on the platform which costs a 3% fee on every sale. Konga provides a handy purchasing expertise. Konga’s personal logistics arm, Ok-Xpress, ensures environment friendly supply of products. The platform provides a variety of merchandise throughout numerous classes, together with computer systems, telephones, clothes, sneakers, and extra. Sellers on Konga have the flexibleness to find out their very own return coverage, which generally is a 7-day return coverage or one thing else completely, relying on their desire.

Jiji

Jiji is likely one of the standard e-commerce platforms in Nigeria, rating because the forty second most visited web site within the nation. It will get about 12 million distinctive guests month-to-month. This recognition is partly attributed to its pre-installation on many Android telephones and its accessibility to Airtel community customers even with out web entry. In 2023, it attracted 65 million distinctive guests, in Nigeria and 7 different African nations it operates in.

Itemizing on Jiji is free, however sellers can go for Premium Companies to extend their visibility, acquire extra listings, and attain a wider viewers, finally driving extra leads and gross sales. Jiji additionally permits distributors to advertise items via banner advertisements on Google. It has over 200,000 sellers who’ve processed annual transaction volumes starting from $10 to $20 billion. 

Not like Jumia, Jiji doesn’t deal with logistics. As an alternative, it offers a platform for direct communication between patrons and sellers, permitting them to rearrange their very own deliveries or pickups. Whereas this may increasingly not swimsuit companies looking for a full-fledged e-commerce platform with built-in logistics, it fosters belief between patrons and sellers by enabling direct interplay.

Selar

Selar has grown in recognition because the one-stop store for advertising and marketing digital merchandise, e-books, on-line programs, occasion tickets, and so forth. It provides an possibility for promoting bodily merchandise. 

You keep possession of your helpful buyer information, together with e-mail addresses and buy historical past. This lets you nurture buyer loyalty and implement focused advertising and marketing campaigns. Importantly, you acquire higher management over your web site’s search engine marketing, optimizing your retailer for engines like google and enhancing your natural search rankings – an important issue for long-term success.

The platform paid out over ₦4 billion ($4.4 million) to over 150,000 sellers in 2023. It has each free and paid itemizing choices.  For its Software program-as-a-Service enterprise, the startup provides two paid plans – Professional and Turbo – that present creators with customisable options. These plans value ₦8,000 ($8.81) and ₦15,000 ($16.6), respectively. Creators can entry further options like PayPal and Stripe integration, affiliate entry, and a customized area.

The platform companions with world fee suppliers like PayPal, Stripe, Paystack, and MPesa, enabling you to obtain funds from nations outdoors Nigeria. It costs a fee solely on every product offered: a 4%-6% fee price for African currencies and seven% for greenback transactions.

Selar additionally runs an affiliate internet marketing program which permits sellers so as to add their most well-liked entrepreneurs. Anybody can market your merchandise and earn a fee on each buy made via their customized hyperlink. In 2023, 8,000 merchandise had been offered via this program, producing ₦187 million ($207,506) for entrepreneurs.

Bumpa

If you happen to favor to construct your individual on-line retailer as a substitute of itemizing on platforms like Jumia, Bumpa generally is a sturdy contender. Bumpa empowers sellers to create skilled web sites, handle stock, talk with prospects, and analyse their enterprise efficiency all inside a single platform. It additionally allows social media integration, permitting companies to attach their Instagram accounts, and obtain DMs instantly inside the Bumpa app.

Constructing your on-line retailer on Bumpa grants you full management over your model’s on-line presence. You may customise the design and branding to create a novel and memorable buyer expertise that completely displays your model id.

Bumpa provides a versatile pricing mannequin, with a free plan and subscription plans starting from ₦15,000 to ₦150,000 per thirty days to swimsuit numerous enterprise wants.