Midea, a worldwide participant in dwelling home equipment and Heating, Air flow, and Air Conditioning (HVAC) options, hosted its commerce companions in Abuja lately with focus to empower them in enterprise.
The occasion introduced collectively high sellers and business professionals to discover Midea’s newest developments in cooling programs, together with fridges and air conditioners, whereas strengthening partnerships and enhancing seller data.
The assembly, in accordance with an announcement featured a dynamic agenda, together with in-depth product displays, coaching classes, and interactive discussions. The assertion stated attendees have been launched to Midea’s latest improvements, corresponding to high-efficiency inverter expertise in air conditioners and good, energy-saving options in fridges. “The occasion additionally offered a platform for sellers to share insights, discover market developments, and align methods for assembly the rising demand for contemporary, eco-friendly cooling options in Nigeria”.
Talking on the occasion, Shiny Yao, Midea Regional Director, Africa, acknowledged: “In the present day, on the 2024 Midea Sellers’ Seminar in Abuja, we have fun the exceptional journey of Midea in Africa and reaffirm our dedication to innovation, partnership, and progress. Midea has advanced right into a Fortune World 500 firm, with a presence in over 200 international locations and annual revenues exceeding $50 billion.
“ In Africa, our strategic focus is on localization, sustainability, seller empowerment, and customer-centric innovation. These pillars are important to addressing the distinctive wants of this vibrant market and driving mutual success. Collectively, we’ll proceed to rework the business, delivering merchandise and options that redefine excellence. Right here’s to a way forward for innovation, collaboration, and shared prosperity for Midea and our companions.”
Alice Du, Midea RAC Gross sales Supervisor reiterated that: “Midea’s air con options are redefining cooling expertise within the Nigerian market, and we’re thrilled to share our distinctive strengths with our valued sellers right here. Our air con programs stand out because of their modern options and user-centric design. The distinctive promoting factors of Midea ACs embody: Inverter Expertise; eco-friendly refrigerants; good management options: quiet operation; sturdiness and reliability.
“These distinctive options not solely set Midea aside but in addition tackle the particular wants of the Nigerian market, the place vitality effectivity, affordability, and reliability are essential. Our UNICOOL ACs have been specifically developed to handle the wants of this area. Collectively, we’re making certain that Midea stays the popular selection for air con programs in Nigeria and past.”
Additionally talking on the occasion, Louis Zang, House Home equipment Gross sales Supervisor, stated that; At Midea, we take delight in delivering modern dwelling equipment options that cater to the evolving wants of Nigerian households. Our vary of fridges embodies this dedication and is particularly mirrored within the new MEET Collection and our Aspect-By-Aspect fridge vary.
The seminar fostered stronger connections between Midea and its valued companions and business associates. The occasion additionally underscored Midea’s imaginative and prescient of constructing a sturdy distribution ecosystem whereas driving progress within the cooling programs market throughout Nigeria.