By Abdullahi O. Haruna Haruspice
Northern Nigeria, with its expansive landscapes, intricate tapestry of cultures, and wealthy historic heritage, is a cornerstone of Nigeria’s id. It has all the time held a singular place as a area of extraordinary promise, wealthy in human assets, agriculture, and cultural range. But, it faces challenges that demand visionary management to unlock its full potential. Some northern media professionals and technocrats has stepped ahead to champion this trigger, steering the agenda for a rebranded Arewa with resolute dedication.
These northern eggheads now shoulder the pivotal position of main media and publicity efforts for the Arewa Consultative Discussion board (ACF). Because the socio-cultural umbrella group for the 19 northern states and the Federal Capital Territory, the ACF has lengthy been a bastion for unity and improvement within the area. The Media and Publicity Committee is charged with amplifying the Discussion board’s imaginative and prescient and mission, strengthening its public picture, and constructing a cohesive narrative that celebrates and harnesses the north’s huge potential.
Chairing these media juggernauts is Alhaji Nasiru Danu, OFR, Sardauna Dutse and Tafida Babban Daura Beneath his management, the committee goals to ship strong media engagement, handle crises successfully, monitor public sentiment, and foster constructive narratives in regards to the north. This technique includes a dynamic crew of seasoned professionals, together with media icons like Abubakar Mohammed Kudu of the NTA, Kadaria Ahmed,Tijjani Ramalan, Mahmud Tunde Hassan, Fatima Zahra Umar, and Ishaq Modibbo Kawu; revered public figures reminiscent of Senator Binta Masi Garba and Alhaji Mahmood Halilu Ahmed, mni; and artistic minds like Zaaky Azzay, Tuface Idibia, Ali Jita, and Aminu Ala. Collectively, they symbolize a wealthy spectrum of voices united by a shared imaginative and prescient for a brighter Arewa.
Northern Nigeria, sometimes called Arewa, is a area steeped in historical past and tradition. Its wealthy heritage is clear in its vibrant festivals, historic traditions, and contributions to Nigeria’s agricultural and financial sectors. The north boasts fertile lands that make it a powerhouse for meals manufacturing, contributing considerably to the nation’s GDP. Crops like millet, sorghum, rice, and groundnuts thrive in its fields, whereas livestock farming underscores its potential as a world hub for agro-economy.
Furthermore, Arewa’s human capital is equally spectacular. The area has produced iconic leaders, students, and cultural figures who’ve left indelible marks on Nigeria and past. But, for all its belongings, the area faces systemic points, together with poverty, insecurity, and divisive narratives that undermine its unity. It’s these challenges that Danu and his crew are decided to deal with.
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The committee’s strategy emphasizes unity, inclusiveness, and stability. They envisions an Arewa the place faith, politics, and ethnicity now not function limitations however somewhat as pillars of mutual respect and collective progress. For them, a stabilized north is the bedrock of a stabilized Nigeria, and the narratives promoted by the Media and Publicity Committee mirror this conviction.
“Our focus,” Danu asserts, “is to make sure that the narratives that promote the soundness of northern Nigeria are amplified. Divisive utterances and messages that undermine peace can have no place within the new Arewa. Tolerance, unity, and the celebration of our range should information our phrases and actions.”
This imaginative and prescient for a brand new Arewa seeks to transcend historic divides. It’s about fostering an atmosphere the place each particular person is first acknowledged as a northerner earlier than issues of faith, tribe, or political affiliation come up. The binding forces, in line with Danu, will likely be love, tolerance, mutual respect, and inclusiveness.
Media performs a pivotal position in shaping perceptions and narratives, and Danu’s crew is poised to harness its energy. By collaborating with seasoned journalists, digital media strategists, and cultural ambassadors, the committee goals to focus on the richness of northern Nigeria’s contributions to the nation and the world. From its bustling markets and historic cities to its groundbreaking entrepreneurs and vibrant youth inhabitants, Arewa’s tales will likely be instructed with authenticity and satisfaction.
Furthermore, the committee will give attention to constructing strategic partnerships with organizations that align with the ACF’s goals. These collaborations will assist amplify its message, create platforms for dialogue, and foster initiatives that drive tangible progress.
The committee’s imaginative and prescient for Arewa isn’t just about rebranding; it’s about revitalizing the very essence of what it means to belong to the north. It’s a name for unity in range, for embracing the strengths that come from variations whereas working collectively towards shared objectives. This imaginative and prescient shouldn’t be solely well timed however important, as Nigeria continues to grapple with challenges that demand cohesive regional and nationwide responses.
The brand new Arewa is a land of alternative, innovation, and resilience—a area able to reclaim its place as a frontrunner in Nigeria’s journey towards prosperity. Beneath Danu’s management, the ACF Media and Publicity Committee is laying the inspiration for this transformation, one story, one partnership, and one initiative at a time.
Because the north steps into this new period, it carries with it the burden of its historical past and the promise of its future. With leaders of this committee on the helm, the dream of a rebranded Arewa—a area united, affluent, and dynamic—feels not solely doable however inevitable.
Abdullahi O. Haruna Haruspice is the Oma Eju Ejeh Ankpa and a member of the Arewa Consultative Media and Publicity Committee.