Altenar, a number one sportsbook and iGaming software program supplier, has additional upgraded its Intelligence Platform—a complete answer designed to optimise sportsbook operations by delivering superior personalisation, effectivity, and strong participant safety.

Developed in-house, the improved Intelligence Platform permits operators to leverage knowledge extra successfully by means of a centralised interface that helps automated person segmentation, viewers group creation, and real-time reporting.

By consolidating knowledge sources right into a single repository, the platform streamlines evaluation, enabling operators to rapidly acquire actionable insights and reply to market calls for.

The platform’s behavioural evaluation function helps focused advertising and marketing by personalising provides primarily based on every participant’s betting habits and preferences. Historic knowledge monitoring additional permits operators to watch long-term developments, guiding data-driven decision-making that helps strategic progress.

Moreover, the answer strengthens accountable playing efforts by detecting patterns linked to potential drawback playing and fraudulent actions, thereby safeguarding participant security and operator pursuits alike.

Dinos Doxiadis, Altenar’s Sportsbook Product Supervisor, commented:

Our Intelligence Platform is without doubt one of the most superior knowledge options obtainable, providing ultra-fast reporting, real-time legal responsibility evaluation, and strong ad-hoc analytics. With this basis, we’re excited to increase into AI-driven developments in 2025 and past. We invite attendees at SiGMA Europe in Malta from November 12-14 to go to us at Sales space 1070 and uncover how our Intelligence Platform can remodel sportsbook operations and supply a real aggressive edge.