Afrigather Lamborghini is planning to launch its first electrical automobile in 2028. Previewed by the Lanzador idea proven at Pebble Seashore in 2023, it will be a cool SUV-shaped 2+2 grand tourer, quite than a sports activities automobile. CEO Stephan Winkelmann predicts the EV will promote in addition to the corporate’s mainstream supercar, regardless of the general public’s diminishing curiosity in battery-powered automobiles.
Talking with Motor1 on the launch of the Urus SE on the Nardò Technical Middle in Italy, Winkelmann laid out the anticipated volumes of Lamborghini’s lineup following the launch of its EV.
“The Revuelto is within the smallest section, the volumes will all the time be the smallest,” he informed Motor1. “After which we see Temerario and the [electric] GT automobile kind of on the identical stage. And the Urus will all the time be the largest vendor.”
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The Temerario, launched earlier this 12 months, is Lamborghini’s new entry-level supercar, changing the vastly profitable Huracán. The Italian producer bought 3962 Huracáns final 12 months, representing about 40 % of all gross sales. It is in all probability a protected wager to imagine Temerario gross sales will observe swimsuit.
Winkelmann’s declare on Lamborghini’s EV quantity is a daring prediction, then, contemplating the general public’s shifting angle away from electrical automobiles, even on the ultra-luxury stage. However Lamborghini is not involved about as we speak’s demand.
“It is advisable take into consideration that Lamborghini wants 5 years [of development], then a product cycle of no less than eight years,” Winkelmann says. “So that you all the time need to look into what’s going to occur sooner or later. As a result of in case you measure your self on the temper of the day, you’ll by no means do something.”
Winkelmann is not the one one betting on Lamborghini’s EV success. In a separate interview with Motor1, chief technical officer Rouven Mohr says it is solely a matter of when, not if, sentiments will change. And Lamborghini will not depend on simulated gear shifts and pretend engine sounds to promote automobiles, however quite one thing extra.
“From our perspective, we have to go a step additional,” Mohr says. “Solely making an attempt to mimic a combustion engine might be the suitable reply for now. However we have now to persuade the purchasers that the electrical driving expertise is one thing greater than you can not have within the combustion world. Solely then are you able to persuade emotional patrons to remain electrical.”
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