Natural Valley, the main farmer-owned natural cooperative, has unveiled an modern new technique to create adverts: cows grazing pasture to spell out letters. Cows on three Natural Valley farms throughout the nation are consuming pasture grasses round strategically positioned fences that kind the phrase “BUZZ-WORTHY” and an emoji-like bee. The adverts are eye-catching, environmentally pleasant and helpful for the ecosystem. They supply habitat for pollinators, resembling honeybees, and stop soil erosion and water runoff. All supplies from the zero-waste adverts are reused as feed or fencing.
The Greenest Adverts are the results of a collaboration between Natural Valley farmers, their cows, and a staff of specialists in grazing, fencing and aerial pictures. Natural Valley designed the adverts to be a magnet for passengers flying over the farms and to spark curiosity in regards to the natural practices that shield the surroundings and produce high-quality dairy merchandise.
“I really like speaking about how buzz-worthy natural farming is, however seeing life in these letters, seeing monarchs and different wildlife within the discipline, that’s actually particular,” mentioned Melissa Weyland, an Natural Valley farmer from Wisconsin.
The Greenest Adverts will be seen from planes flying over farms in Maryland, Minnesota and Wisconsin, in addition to on social media. Natural Valley has additionally created a touchdown web page on its web site, the place guests can be taught extra in regards to the marketing campaign, the farmers and the environmental advantages of natural farming. The marketing campaign will run till the top of October, when the pasture season ends.
Natural Valley can be drawing consideration to pastures and small household farm perseverance by sponsoring Farm Assist 2024 in Saratoga Springs, New York, Sept. 21. This collaboration attracts consideration to the challenges confronted by small farmers and celebrates their resilience and dedication to offering high-quality natural meals. Natural Valley emphasizes the essential function that household farms play in our agricultural panorama and reaffirms dedication to supporting these natural farmers.
Learn extra about what it takes to create The Greenest Adverts and listen to from the farmers concerned, on Natural Valley’s weblog, Rootstock®.
About Natural Valley
Natural Valley is the main natural farmer-owned cooperative on a mission to save lots of, serve and safeguard small natural household farms. The model’s merchandise are ethically sourced, which we outline as meals raised on natural farms the place households handle the each day take care of the animals and the earth whereas dwelling as much as the necessities of the USDA Nationwide Natural Program in addition to our cooperative’s personal excessive requirements and practices designed to advertise the rules of natural agriculture, together with respect for the dignity and interdependence of human, animal, plant, soil and international life. Based in 1988, right now the cooperative is owned by over 1,600 natural household farms. Go to ov.coop for extra data. Natural Valley can be @OrganicValley on Instagram, Fb, LinkedIn, Pinterest and @therealorganicvalley on TikTok.
About Farm Assist
Farm Assist’s mission is to construct a vibrant, household farm-centered system of agriculture in America. Farm Assist artists and board members Willie Nelson, Neil Younger, John Mellencamp, Dave Matthews and Margo Worth host an annual competition to lift funds to assist Farm Assist’s work with household farmers and to encourage folks to decide on household farm meals. For practically 40 years, Farm Assist, with the assist of the artists who contribute their performances every year, has raised greater than $80 million to assist packages that assist farmers thrive, broaden the attain of the Good Meals Motion, take motion to vary the dominant system of business agriculture and promote meals from household farms.
Media Contact:
Elizabeth McMullen
elizabeth.mcmullen@organicvalley.coop
SOURCE Natural Valley Cropp Cooperative