Within the interval January – June 2024, deliveries of the Italian model fell from 15,300 to six,500 items, which is a drop of practically 60 p.c. Inefficient advertising is in charge for this unfavourable impact, in line with Carlos Tavares, the primary man of Stellantis.
“Within the case of Maserati, we now have the fitting automobiles and the fitting applied sciences. We will supply fashions with petrol engines or 100% electrical luxurious sports activities automobiles. If gross sales are at the moment weak, it’s a matter of selling. Additionally, nice progress has been made on the standard facet, however now we now have to work on advertising, we have to attain potential prospects and ship the fitting message for the fitting positioning,” Tavares mentioned.
Three years in the past, Stellantis dedicated to spend money on all 14 manufacturers within the group within the subsequent 10 years. So, no less than till then, Maserati is secure.
Nonetheless, the Italian model is within the course of of remodeling its mannequin vary. This yr, Maserati introduced the totally electrical GranCabrio Folgore to the world, and the MC20 Folgore will debut subsequent yr. Then comes a big SUV, additionally electrical, and the electrical Quattroporte will arrive in 2028.
The corporate not too long ago produced the final copy of the Quattroporte sedan, with which it additionally “buried” the V8 engine.
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Additionally See: 781,459 Stellantis Autos Beneath Investigation In The US For Alleged Engine Fires
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