Afrigather Earlier than Kelly Rowland was an internationally famend movie star, she was a daily that was handled like one at her favourite Houston restaurant. To seek out the subsequent dine-in star, PEPSI® is partnering with the award-winning singer to show native restaurant regulars into hometown celebrities with an opportunity to be featured in a Pepsi advert and have their favourite menu merchandise renamed of their honor.
To kick off the Native Eats Higher With Pepsi program, Kelly is inviting followers to benefit from the meal that retains her going again to her high hometown spot, Houston This Is It Soul Meals.
“A meal at Houston This Is It Soul Meals isn’t simply in regards to the scrumptious meals and drinks however the reminiscences you create whenever you’re there. The pairing of soul meals and ingesting Pepsi will all the time remind me of celebrating some huge moments with my household and pals, and I’m excited to share a style of that with others,” stated Kelly Rowland.
The Houston restaurant is a fourth era, family-owned establishment, serving comforting dishes in a relaxed setting, and has renamed Kelly’s favourite meal in her honor. From August 27 till September 24, Houstonians can benefit from the Kelly Rowland – particular of peppered steak with rice and gravy, inexperienced beans, peach cobbler, and an ice-cold fountain Pepsi for $15 solely at each Houston This Is It Soul Meals places.
“Neighborhood eating places have a singular method of connecting with their diners. The Native Eats Higher With Pepsi program is about celebrating the eateries that maintain company coming again for extra than simply the meals but in addition the neighborhood they create. We’re honored to highlight these hometown gems and the loyal regulars who assist them,” stated Scott Finlow, Chief Advertising and marketing Officer of PepsiCo International Foodservice.
Loyal patrons can enter to win time within the highlight for them and their favourite native restaurant by nominating the spot on PepsiLocalEats.com till October 31, 2024. Winners will probably be featured in their very own Pepsi marketing campaign and have their favourite, signature dish renamed of their honor. Winners will even get to get pleasure from their namesake meal without cost for a restricted time.
All followers who submit their restaurant story by October 31, 2024, will even obtain $3 to make their subsequent meal higher with Pepsi. Followers can go to PepsiLocalEats.com to be taught extra.
About PepsiCo
PepsiCo merchandise are loved by shoppers a couple of billion occasions a day in additional than 200 international locations and territories around the globe. PepsiCo generated greater than $91 billion in internet income in 2023, pushed by a complementary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio contains a variety of gratifying meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the International Chief in Drinks and Handy Meals by Successful with pep+ (PepsiCo Optimistic). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the heart of how we are going to create worth and development by working inside planetary boundaries and provoking optimistic change for planet and other people. For extra data, go to www.pepsico.com, and comply with on X (Twitter), Instagram, Fb, and LinkedIn @PepsiCo.
SOURCE PepsiCo Drinks North America
