Afrigather The attraction of promoting on Chowdeck, Nigeria’s hottest meals supply app, continues rising as its enterprise grows. Chowdeck now claims to have 600,000 customers, based on advertising paperwork seen by TechCabal. It additionally claims to be the nation’s most downloaded meals supply app.
Chowdeck presently delivers round 20,000 orders each day and is seeking to greater than double that quantity earlier than the yr ends, mentioned one individual with information of the enterprise. “[Chowdeck] will broaden to different states within the South-South, secure areas within the North and the South-East,” that individual mentioned.
If Chowdeck hits its bold each day order goal, it’s going to make its advert enterprise, much more widespread.
Chowdeck declined to remark for this story.
Warranty Belief, certainly one of Nigeria’s prime banks, marketed its share providing on Chowdeck’s app this week on a banner that has beforehand displayed adverts for 3 different outstanding manufacturers. The meals supply firm costs ₦250,000 per week for these adverts, mentioned one individual accustomed to the pricing.
“[The company] can put a whole lot of adverts up there,” mentioned one individual accustomed to Chowdeck’s promoting. If 4 adverts are on the banner, the corporate can earn ₦3 million weekly with out incurring extra operational bills. The corporate can also be engaged on personalising adverts; “the adverts somebody in Lagos will see will not be the identical somebody in [Abuja] will see.”
These slide–present banners aren’t Chowdeck’s solely advert providing. It additionally affords push notifications adverts that value ₦250,000 per notification and adverts on its well-known brown supply baggage that value ₦3 million for 10,000 baggage, based on a fee card seen by TechCabal.
It’s unclear what the gross sales crew, led by Kennedy Offor, has set because the income goal for these adverts.
Discovering advertisers is now a part of the KPIs of the gross sales crew, however they haven’t “aggressively began promoting adverts.”
If Chowdeck expands its advert enterprise, will probably be a boon to a startup that can also be worthwhile after supply, per a 2023 report.
