Betano named sponsor and betting companion of high Argentina soccer league

Betano would be the new sponsor of the highest soccer league in Argentina after Kaizen Gaming and the Argentina Soccer Affiliation (AFA) introduced a partnership.

The highest division in Argentina will now be generally known as Torneo Betano commencing from the opening of the season this previous weekend. In the meantime, the cup competitors Copa de la Liga Profesional shall be renamed Copa Betano from subsequent season onwards.

Betano can even be the league’s unique betting companion following its launch in Argentina earlier this yr.

AFA president Claudio Tapia is happy for the potential of the brand new deal.

“The Liga Profesional de Fútbol is, unquestionably, probably the most vital and well-liked sports activities competitions in Argentina,” Tapia stated. “This settlement with Betano strengthens our imaginative and prescient and confirms, as soon as once more, the large attain of Argentine soccer.”

Kaizen’s chief industrial officer, Julio Iglesias, added: “Our new partnership with the AFA reinforces our rising dedication to the Argentinian soccer neighborhood, providing its passionate followers unrivalled leisure by means of secure and accountable gaming experiences.”

Betano’s Argentina transfer newest bid to develop international presence

Betano’s new deal in Argentina comes amid a method of sporting sponsorships, each in LatAm and the world over.

In April, Betano was introduced because the title sponsor of the Brasileiro Série A, the highest soccer division in Brazil. The naming rights contract is the largest within the historical past of the league. Betano already sponsors the second-tier Série B, in addition to the Copa do Brasil and the Supercopa Feminina.

Betano additional boosted its international presence when it went live in the UK earlier this month because of a deal between Kaizen and BV Group. Iglesias said: “As we increase our footprint globally, we’re excited to unveil the Betano model within the UK alongside BVGroup.”

Final month, Betano was additionally introduced because the principal partner of Premier League side Aston Villa. Betano would be the membership’s new front-of-shirt sponsor from subsequent season, with a two-year deal at present in place.

Betano can even be the sponsor of the upcoming Euro 2024 and Copa America 2024 tournaments. The operator beforehand sponsored the 2022 World Cup in Qatar, turning into the primary ever betting firm to companion with Fifa.