Nigerian Artistes Incomes N10 million Quadruple on Spotify

Nigerian artistes scooped up N25 billion of Spotify’s income paid as royalties in 2023, and among the many new winners is the Igbo Pop style.

That quantity was 100% uptick in comparison with the 2022 rakings, and 2500 % of the 2017 payout. 

And greater than half of those royalties went to impartial artistes or labels.

Jocelyne Muhutu-Remy, Spotify’s managing director for Sub-Saharan Africa, revealed this as a part of the spotlight of streaming platform’s 2023 report.

“Spotify listeners found Nigerian artistes practically 950 million instances in 2023,” she stated of the report referred to as Loud & Clear.  

Nigerian artistes additionally personal over 80 per cent of the tracks featured on Nigeria’s day by day prime 50 chart in the identical yr.

Muhutu-Remy additional revealed that the variety of Nigerian artistes incomes over N10m in royalties has quadrupled since 2018.

Afrobeats stays a chartbuster nonetheless, even main Nigerian Pop, Afropop, Nigerian Hip Hop and Afro Rhymes and Blues in export. 

However Highlife received a major improve in listenership within the final 12 months by 224 per cent, Igbo Pop by 303 per cent, and Fuji by 187 per cent.

And the rise is spilling over to 2024.  Highlife, Fuji and Igbo Pop noticed listenership, principally males, improve within the first quarter of 2024 by 240 per cent, 175 per cent, and 270 per cent respectively in comparison with the identical quarter final yr.

Based on her, prime artistes remained Fuji King K1 De Final on prime, whereas Highlife finds new life with Umu Obiligbo‘s power and Phyno for Igbo Pop.

“For prime tracks, Fuji will get a recent spin with Adewale Ayuba’s Koloba Koloba, Highlife goes nostalgic with Chief Osita Osadebe’s Nwanem Ebezina.” She stated.  “Igbo Pop will get a vibrant increase with KCee’s Ojapiano.”

 “Nevertheless, Gen Z, aged 18 to 24 is the main age group throughout all of the three genres, making up 32 % of Fuji listeners, 31 % of Highlife listeners, and 46 % of Igbo Pop listeners.

Lagos, Port Harcourt, and Katsina all prime the charts for streaming these native genres – Fuji, Highlife, and Igbo Pop.