Afrigather By Digiday Awards • Might 7, 2024 •
This yr’s Digiday Content material Advertising and marketing Awards efficiently leveraged video content material and personalization to craft compelling narratives that resonated with audiences. Person-generated content material and content material collaboration additionally emerged as priorities as manufacturers seemed to develop attain and viewers engagement.
For example, within the Finest Occasion class, eBay gained for its partnership with Vogue and rapper Ice Spice for the 2023 Met Gala. With the marketing campaign, eBay aimed to place pre-owned and classic vogue middle stage for vogue’s greatest occasion. For Ice Spice’s first Met Gala, eBay curated a classic vogue assortment for the Gen Z star. In the course of the livestream, tens of millions of viewers may store her look on eBay’s web site in a first-of-its-kind e-commerce integration. Followers additionally watched Ice Spice dress for the after-party in eBay-sourced Prada and Pucci classic. The marketing campaign drove a 29% improve in model consciousness, greater than 29 million video views and $1 million earned social media worth.
HelloFresh and Marvel Studios are winners of the Finest Product Launch Marketing campaign. HelloFresh teamed up with Marvel Studios round ‘Guardians of the Galaxy Vol. 3’ earlier than its cinematic launch in Might 2023. The partnership launched a limited-edition Guardians Snack Journey equipment and a Guardians Recipe Journey sequence impressed by the movie. Every recipe was themed to members of the beloved band of galactic misfits and took dwelling cooks on a flavorful journey. The partnership generated pleasure and buzz for the HelloFresh model, boosted model consciousness by tapping into the huge Guardians viewers and strengthened model notion and affinity by way of the film’s halo impact.
NBCUniversal’s premium streaming service Peacock gained the Finest Use of Knowledge class. Peacock leveraged Movable Ink, Braze, PickAxe and mParticle to construct a personalised year-in-review marketing campaign specializing in particular person viewer engagement. The workforce wished to harness its intensive information, showcasing every subscriber’s viewing exercise via dynamic inventive content material, highlighting genres and titles consumed. In contrast with the management viewers, the audience noticed a 20% lower in churn charge over 30 days, a 6% greater improve charge from free to paid subscriptions and a 2-point elevate in return charge to view content material on Peacock.
Discover all of the 2024 Digiday Content material Advertising and marketing Awards winners beneath:
Finest Company/Consumer Collaboration
- Microsoft WorkLab
Finest Model Publication
- Tripadvisor x Corona
Finest Model/Influencer Collaboration
- Knorr with Edelman Canada
Finest Branded Content material Sequence – B2B
- Seiko Epson Company
Finest Branded Content material Sequence – B2C
- Viral Nation X 7-Eleven Canada
Finest Branded Content material Website – B2B
- Salesforce & FORTUNE Model Studio
Finest Branded Content material Website – B2C
- BDG Studios, Tyson Meals, and Mindshare
Finest Branded Podcast
- StrollerCoaster – A Parenting Podcast
Finest Group Constructing Marketing campaign
- Kansas Metropolis Chiefs
Finest Content material Advertising and marketing Platform
- Curacity
Finest Occasion
- eBay
Finest Experiential Advertising and marketing Marketing campaign
- Ferrero North America & Golin
Finest In-Home Content material/Model Studio
- Atlas Obscura
Finest Influencer-Generated Content material
- Knorr with Edelman Canada
Finest Interactive Content material Piece or Sequence
- Nexxen
Finest Multi-Channel Technique
- e.l.f. Cosmetics x Movers+Shakers
Finest Personalization Technique – NEW
- BDG Studios, Lexus, and Staff One
Finest Product Launch Marketing campaign
- HelloFresh & Marvel Studios
Finest Use of AI Generated Content material
- STIHL
Finest Use of Knowledge
- Peacock
Finest Use of Fb – NEW
- The Household Stallone Fb (MTV Leisure Studios)
Finest Use of Instagram – NEW
- Ink Grasp (MTV Leisure Studios)
Finest Use of Reside Video – NEW
- MTV’s RuPaul’s Drag Race Season 15 RuVeal (MTV Leisure Studios)
Finest Use of Lengthy Type Video – NEW
- Barkley & Justin’s
Finest Use of Native Promoting/Sponsored Content material
- Outdoors and Bear Bare Granola
Finest Use of Shoppable Content material
- Carhartt x January Digital
Finest Use of Brief Type Video – NEW
- Manufactured from Tens of millions
Finest Use of Social
- Carnation and Attain Company
Finest Use of the Metaverse
- EssenceMediacom
Finest Use of TikTok
- Murderer’s Creed Mirage and QYOU
Finest Use of Person-Generated Content material
- DİMES Cool Lime Base
Finest Use of YouTube – NEW
- Hartbeat x Zyrtec
Content material Advertising and marketing Accomplice of the Yr
- BDG Studios
Most Efficient/Measurable Marketing campaign
- The Walt Disney Firm
Most Progressive Use of Content material
- Telenor and Schibsted Partnerstudio
Desirous about coming into the Digiday Content material Advertising and marketing Awards? Sign up to obtain deadline reminders, entry ideas, class suggestions and extra.
https://digiday.com/?p=544114
Extra in Awards
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of rising expertise, viewers engagement, distinctive content material codecs, branding and cross-promotion emerged as vital themes amongst this yr’s Digiday Media Awards shortlist. With publishers and types seeking to reinforce their positions as trade leaders, they’re additionally emphasizing quantifiable metrics and real-world influence to focus on the success of their initiatives. Within the Finest Use […]
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists
This yr’s Digiday Content material Advertising and marketing Awards finalists centered on creating extra relatable, interactive campaigns to enhance shopper engagement. These shortlist entries showcase the businesses and campaigns efficiently utilizing content material to modernize media and advertising and marketing. With themes spanning social duty, personalization, collaborative campaigns with shoppable content material and messaging with storytelling and humanization on the core, these […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This yr’s Digiday Video and TV Awards winners discovered success with emotional tales and significant experiences that foster connections and drive model affinity. This storytelling prolonged to social video campaigns, rising applied sciences and choices to succeed in wider audiences with compelling content material. For example, within the Finest Advert Tech Innovation class, PepsiCo gained for utilizing enhanced […]
