Afrigather Snapchat’s seeking to assist its customers get into the festival season spirit, with a variety of themed Lenses and content material challenges aligned with Summer season celebrations.
First off, Snapchat might be internet hosting unique content material from Coachella, with a curated Uncover aspect that can spotlight video updates from numerous creators on the occasion.
As defined by Snap:
“The Coachella Story will function content material captured by Snap Stars, artists, and neighborhood creators. From packing how-to’s, street journey BTS, and greatest pageant seems to be, to the highest performances, important meals picks, and all the things in between.”
The activation aligns with Snapchat’s broader push to move away from professional content from publishers, and extra in direction of highlighting user-generated materials within the app. Which is cheaper to supply, whereas it’s going to additionally present extra alternatives to drive publicity to Snap creators, versus official content material through Snap’s official partnerships.
Snap discontinued funding for its Snap Originals programming final yr.
Snap’s additionally launching 4 new geo-fenced filters for Snapchatters to make use of dwell from pageant grounds.
Yeah, I wouldn’t say that these are superb additions, however they add to the broader celebratory environment, and will resonate with Snap’s predominantly youthful viewers.
Lastly, Snap’s additionally launching a brand new set of Highlight Challenges to drive extra themed UGC:
“Snapchat can even host a collection of themed Highlight Challenges throughout each weekends together with #FestivalSzn, #FestivalFitCheck, and #FestivalMemories. Snapchatters are inspired to submit their greatest Snaps for an opportunity to win a share of a money prize.”
Spotlight Challenges purpose to encourage contributions to Snap’s TikTok-like Highlight feed, by offering themed ideas that creators can align with with a view to qualify for various rewards.
These new activations will assist to align Snap with the broader theme, or “vibe” of upcoming occasions, which may see extra customers contributing content material from them, which may additionally present alternatives for manufacturers to faucet into the identical with their very own themed promotions.
You’ll be able to learn extra about Snap’s pageant season activations here.
