Samsung displaces Apple, tops smartphone market

Samsung regained its place as the highest smartphone vendor, wresting again the lead from Apple as Chinese language rivals shut the hole on each market leaders, trade tracker Worldwide Knowledge Company reported Monday.

South Korea-based Samsung overtook Apple as worldwide smartphone shipments grew almost 8 p.c within the first quarter of this yr to 289.4 million, IDC mentioned, citing its preliminary knowledge.

It was the third consecutive quarter of development within the international smartphone market, signaling {that a} restoration from a droop within the sector is underway, in keeping with IDC.

IDC Worldwide Mobility and Shopper Gadget Trackers crew vp Ryan Reith anticipated prime smartphone corporations to achieve share and small manufacturers to wrestle for place as restoration progresses.

Samsung shipped 60.1 million smartphones within the first quarter of this yr, claiming almost 21 p.c of the market, in keeping with IDC figures.

Apple shipped 50.1 million iPhones, garnering simply over 17 p.c of the market in the identical interval, IDC reported.

Apple smartphone shipments have been down 9.6 p.c in a quarter-over-quarter comparability, whereas Samsung shipments slipped lower than one p.c, in keeping with the market tracker.

In the meantime, China-based Xiaomi noticed shipments develop about 33 p.c to 40.8 million and Transsion about 85 p.c to twenty-eight.5 million, taking third and fourth positions within the total smartphone market, IDC reported.

“Whereas Apple managed to seize the highest spot on the finish of 2023, Samsung efficiently reasserted itself because the main smartphone supplier within the first quarter,” Reith mentioned.

IDC expects Samsung and Apple to take care of their maintain on the excessive finish of the smartphone market whereas Chinese language rivals search to broaden gross sales, in keeping with Reith.

Nabila Popal, analysis director with IDC’s Worldwide Tracker crew, mentioned: “There’s a shift in energy among the many Prime 5 corporations, which can probably proceed as market gamers alter their methods in a post-recovery world.

“Xiaomi is coming again sturdy from the big declines skilled over the previous two years and Transsion is turning into a secure presence within the Prime 5 with aggressive development in worldwide markets.”

AFP

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