Afrigather In a big transfer inside Nigeria’s promoting trade, Oluwaseyi Layade has been named the brand new Chief Working Officer of Leo Burnett Lagos, a key participant in West Africa’s built-in advertising and marketing communications sector and a current grand-prix winner on the LAIF Awards.
Layade, whose profession spans over 16 years, brings a wealth of expertise to her new function. Her journey within the trade started at 141 Worldwide, now Nitro 121, the place she performed a pivotal function in shaping the success tales of quite a few famend manufacturers in Nigeria. Her strategic insights and modern approaches notably enhanced British American Tobacco’s Model & Commerce Advertising and marketing initiatives, establishing her as a dynamic and efficient skilled.
Layade’s Exceptional Profession Journey
In her subsequent function at SPV Communications Ltd, Layade’s management abilities had been instrumental in driving the corporate ahead, delivering substantial worth to the MTN Brand. Her tenure at Ogilvy Nigeria as Head of Shopper Service noticed her overseeing important enterprise growth into experiential and public relations, managing main accounts like Coca-Cola, Airtel, and Friesland Campina.
Past her company roles, Oluwaseyi Layade has additionally been an energetic advocate for range and inclusion inside the trade, serving because the Chairman of Ladies in Promoting. This function highlights her dedication to fostering an inclusive atmosphere within the promoting world.
Layade’s appointment because the COO of Leo Burnett Lagos marks a brand new chapter in her illustrious profession. It displays her distinctive talents in overseeing numerous enterprise portfolios, a ability she demonstrated in her earlier function as Account Administration Director at Perception Publicis.
Leo Burnett Lagos, an affiliate of the worldwide company community Leo Burnett Worldwide, Inc., has a powerful status for inventive and efficient promoting campaigns. The company’s success on the LAIF Awards, the place it secured the Grand Prix Award for its inventive campaigns, is indicative of its standing within the trade.
Summing it Up
Layade’s new place as COO is predicted to additional strengthen Leo Burnett Lagos’s place out there. Her experience and management are anticipated to drive the company’s dedication to innovation, client-centricity, and operational excellence, persevering with its legacy as a pacesetter within the Nigerian promoting sector.
