Afrigather Sophia Ukoni, a Nigerian researcher and consumer analysis lead at Transsion Holdings has been awarded the 2024 International Qualitative Researcher Award by the Qualitative Analysis Consultants Affiliation.
Ukoni who was awarded alongside Florian Development, a seasoned German senior analysis advisor, is the primary Nigerian to be a recipient of the award.
Her foray into market analysis commenced unexpectedly over seven years in the past at Kantar Nigeria (previously Millward Brown), the place she spent 5 early life earlier than making a pivotal transition to the shopper facet.
“This award permits the QRCA to acknowledge worldwide qualitative researchers with excessive potential, providing a helpful alternative to advance their qualitative expertise and their skilled improvement,” stated Monica Dale, co-chair of the GQRA committee in a press release.
Florian and Sophia are welcomed into the QRCA group, becoming a member of a distinguished listing of previous scholarship recipients from varied corners of the globe, together with Zambia, Indonesia, Malaysia, Brazil, Turkey, New Zealand, Belgium, the Czech Republic, Australia, South Africa, Mexico, Argentina, Honduras, India, Kenya, and Romania.
She is a consummate storyteller, intricately weaving collectively threads of human experiences, and crafting significant narratives from qualitative information.
Her experience spans numerous industries, together with Finance, Shopper Packaged Items, and Expertise, showcasing her versatility and impactful contributions.
“One of the vital vital benefits of this award for me is having access to a wealth of extremely educated people engaged in numerous and engaging pursuits throughout quite a few industries,” stated Ukoni whereas expressing her pleasure about successful the award.
“The publicity might be instrumental in broadening my perspective, facilitating exit from skilled bubbles, and fostering a profound understanding of how friends are pushing the boundaries of qualitative analysis.”
On the coronary heart of her present skilled mission lies a dual-purpose imaginative and prescient as she ardently seeks to help manufacturers in deciphering client wishes, translating these insights into modern merchandise and wielding qualitative analysis as a potent instrument for instigating constructive societal transformation.
As a recipient of this esteemed award, Ukoni will get pleasure from perks similar to free convention registration to attend the Qualitative Analysis Consultants Affiliation Annual Convention in January 2024 and a complimentary one-year membership in QRCA.
Qualitative Analysis Consultants Affiliation is a world group for qualitative professionals, connecting, educating, and advancing qualitative strategies, practices, and requirements.
Its members, comprising impartial consultants, in-house researchers, company researchers, venture managers, help providers, subject sources, teachers, college students, and retirees, share a collective ardour for maximizing the affect of qualitative analysis.
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