Afrigather In December, TikTok launched its Group Tips Enforcement Report which contained data on content material and accounts eliminated within the third quarter of 2023. Over a million movies posted by customers within the Nigerian TikTok neighborhood had been eliminated for violating TikTok’s insurance policies by partaking in actions like grownup nudity, promotion of violent or unlawful actions, and hateful behaviour, amongst others.
Past violating insurance policies, these numbers are indicative of the expansion of content material in these areas. 2023 has seen a pointy inflow within the variety of TikTok movies and creators from Africa with Kenya main this progress. Nevertheless, nearly all of Kenyans used TikTok primarily to stay updated with the news, not like customers in international locations like South Africa and Nigeria who used the platform to remain entertained and build community.
This 12 months noticed loads of fascinating creators from Nigeria, with the most typical measure of virality being how a lot the video is shared throughout different social media platforms like Twitter and Instagram.
Some of the fashionable genres this 12 months was comedy, with creators like Isaac Olayiwola, generally known as Layi Wasabi going viral a number of instances for his lawyer skits, and Josh2funny amassing hundreds of thousands of views and over 26 million likes for his The Audition collection. The collection was immensely fashionable on TikTok and trended globally.
Different smaller creators discovered their viewers and have become TikTok sweethearts very quickly. Kehinde Ajose, who creates beneath the moniker, Omooba stole the hearts of Nigerians together with her Mummy GO skits, which depict the adventures of a conservative Christian mom receiving potential wives for her solely son, Wale. Rita Ginika, generally known as Neekah, additionally rose to fame rapidly with skits of her reenacting fashionable hilarious sounds on the platform.
Outdoors comedy, meals was one other style of content material with a few of the most viral movies. Hilda Baci was the most well-liked meals creator in Nigeria, with over 14 million likes and 1.3 million followers. Whereas the chef already had a wholesome following on the app, she shot to virality throughout her Guinness World Document cookathon in Could. TSpices, one other meals creator, went viral for her budget-friendly recipes and energetic voiceovers, raking in 3.5 million likes.
2023 was additionally the 12 months for life-style creators sharing with us their on a regular basis lives for leisure. We received loads of GRWM content material and vlogs from youthful creators which did extremely properly with TikTok customers. Fisayo turned probably the most fashionable Gen Z life-style creators for her humorous but relatable life-style content material.
We additionally noticed creators like Ima, who calls herself an “unemployed baddie”, win the eye of customers together with her humorous, chaotic character. She has a complete of 5.1 million likes on the app.
TikTok utilization is quick rising in Nigeria, with the youthful inhabitants favouring the platform over competitor, Instagram. For one, it’s a better place to go viral and discover a bigger assortment of brief video content material. Past watching, extra individuals are plugging into content material creation because the app by no means runs out of fascinating traits, filters and content material prompts.
With the recognition of those creators, it’s anticipated that 2024 will see an increase in much more creators particularly in classes like comedy, meals and life-style.
